@SamShankman

Journalist & Writer | Building @FarmHospitality where Modern Agritourism meets Creative Entrepreneurship

 Austin, TX
samanthashankman.com/
Joined May 2009
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544Media
What if everyone went home, made dinner with someone they care about (or a good album), enjoyed it, looked at the stars, slept 7 hours and came back, turned it all back on, tomorrow?
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I am on a reporting trip to tell what might be one of the best stories yet. I love being a journalist!
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I’m getting a 50% open rate on my first few newsletter sends and I feel like that is very good?!
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South of Spain. Small town near Marbella. September still smelling of summer.
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An entire ecosystem is about to emerge around farm hospitality. Just like there are hotel collections and booking platforms like Design Hotels, Mr & Mrs Smith, and Tablet Hotels, as well as organizations and conferences like the Independent Lodging Congress and BLLA that championed the boutique sector, the same will happen for farm destinations.
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Corporate hotel groups that once launched or bought “lifestyle” brands will likely invest in or acquire farm-based hotels next. On the development and design side, developers like Bunkhouse and Sydell proved that story and culture can drive outsized returns. Now, there’s white space for developers to create farm hospitality brands and portfolios.
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The question is: Is this good for agriculture and land? Or a sign that agriculture—the source of all our food—has somehow become a status symbol? Sign up for the farm hospitality newsletter to dive deeper with me. farmhospitality.substack.com…
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The Next Billion-Dollar Movement in Hospitality Farm hospitality is doing what design hotels did 30 years ago.
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The next big chapter in hospitality might not be found in the city. It might be growing in the fields.
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The farm hospitality movement has blown up — and it’s only going to keep growing. Subscribe to the Farm Hospitality newsletter as we track the rise of modern agritourism. farmhospitality.substack.com…
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Hotels are now banned from using terms like "eco-friendly," "green," "sustainable," "conscious travel," or "climate-friendly" unless a property can prove it with clear, verifiable specific evidence or certification, per new EU rules. Applies to rentals too; email from VRBO below. (I particularly like that it includes “conscious travel” in that list.)
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Late summer on the farm.
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