Marketing and growth exec | Innovation leader | Growing @resumption_co | Board #FrenchTech Australia | Quondam fui aliquis, nunc umbra.

Sunshine Coast, Queensland
Joined April 2011
Welcome to my Twitter page. I tweet about what I do - and like: 🤓 Entrepreneurship/Intrapreneurship 🤓 Marketing/Social Media 🤓 Technology ... And the occasional rant - or piece of smart.
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#BackToBasics marketing: Me: "Ask me any question". Wife/Friends/Clients: "Why should I care?" AI: ("internal reflection, this is a role play with questions to be asked"). "[insert 6+ sentences of long, complex, reflection and questioning]" > Ask your customers directly!
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Obvious outcome. Yet, you (many of you) let AI build your sales and marketing plan... . Why? #marketing
Would you be comfortable with an AI agent making purchase decisions for you autonomously ? Example: Agent is connected to your bank, grocery store, credit card, email, etc... It knows you're running low on XYZ and goes and buys it for you.
19%Yes
81%No
115 votes • Final results
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Marketing after input 🙂 Just missing v2.2, v3, v4, v5_final, v6_final_this_time, v... whatever, vx_closing_on_final, ... 😜
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It's also the 'back to basics' we all need. Remember to disconnect.
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Agree??
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Give me your honest recommendation...
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Write to think - and think to write (better). Remember that putting thoughts on paper (pen + paper) helps process and retain information. Similarly, not delegating thinking, or writing, helps retain and develop expertise. HT Jay Yang #Expertise #Marketing
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Trust is the currency of business. Always has been, and even more so these days. #BackToBasics
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Good ol' truth for brand management - and risk management: associate with the right people... #InfluencerMarketing #KOL
Brands are so worried about getting caught up in the influencer discourse that they’re starting to outline tennis etiquette for people invited to the US Open by them.
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The good ol' basics... Not the current shiny object but what actually drives, or at least impacts, your business. Decades old, never truer. #BackToBasics
Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort.
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Today's conversation 🙂
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And goodbye Sydney.
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Good morning Sydney.
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Grew up around farmers in Brittany. Deals got sealed with a handshake. No lawyers, no fine print, just your word and what it was worth. I started in sales and it still was true, early 2000's. That doesn't scale to strangers on the internet.
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But it turns out proof still beats promises, it just looks different now: what you've actually shipped, what's verifiable, what holds up when someone checks. Trust never went out of style. We just forgot it needs receipts now.
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