SaaS Marketing & Customer Success Leader | #MarketingNerd | Product Marketing @PostscriptIO via @Allocadia & @IDC ❤️ BBQ, Beer, and my boys

MA
Joined June 2009
I did a thing this week. That thing was joining @PostscriptIO as their Head of PMM. For more on why I'm pumped about this move here's a post: linkedin.com/pulse/my-next-t… Excited to build something great with an amazing team and fantastic customers. Lettttttsss gooooooo!!!
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Sam Melnick retweeted
Good feeling - officially closed our Klaviyo account today. Long Postscript. Long @asturnerr. Long @ringmybeller
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It's election season, and I'm here to talk politics. Building a business is hard enough. And sendflation is a disease in an otherwise moral ecom society. It must end. So today, we're doing something about it. Excited to launch Sendflation. Together, we can bring an end to Sendflation once and for all 🤝
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Sam Melnick retweeted
I got a sneak peak of this. And spent a lot of time talking to Adam the CEO and their amazing head of product recently in Bozeman. They literally rebuilt their entire system to be AI native and support this. Some of the new features are mind-blowingly cool. Would highly consider it.
BREAKING: @PostscriptIO launches email. This is our most significant launch of all time. We're unveiling Postscript 2.0: a completely new platform built for the agentic era of retention. Yes, it has email, but also so much more. Just us at 12ET to see: postscript.io/email
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We showed Postscript 2.0 (including email!) to some of the best marketers in ecom. Here are their reactions. See it for yourself on wednesday! Sign up on the site.
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Our API has sucked for a while, that's changing today. We are actively looking for launch partners for our Postscript 2.0 API, which includes Email and new secret 🤫 product lines We've re-architected our data model from scratch to enable agent-first experiences and better partner integration. Who wants to be a design and launch partner? Let's chat. *For our MCP we will already allow all in-app features to be available for agents
🤖 Made with AI
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Think email is all we’re cooking up? You’d be very wrong! The @PostscriptIO team is moving faster as we build the AI Retention Platform. And today I’m *very* excited to share another enormous product launch: Shopper 2.0 Shopper 2 is our latest step toward fully autonomous marketing at Postscript. We launched Shopper 1 last year, and it, along with Infinity Testing, have become mainstays for ai-pilled ecom marketers. Shopper started as a conversational sales agent, taking our learnings from SMS Sales and applying them at scale to drive incremental revenue for brands. Hundreds of brands have used Shopper to increase sales and better engage + retain subscribers. Shopper 2.0 is a major upgrade, expanding the surface area of automated 1:1 messaging from conversations to flows. It's extremely powerful. Shopper 2 takes all the context known about a subscriber and a brand and creates unique, targeted 1:1 messages across the customer journey. Old world: manually program a flowbuilder for a 1-size-fits-all customer journey. New world via Shopper 2: dynamically generated, 1:1 messages across use cases like Welcome, Abandons, Upsells, Cross-sells, and more. We’re seeing pretty incredible results (all proven w/ holdout tests): - 10-30% lift in revenue per subscriber - 15x-40x incremental return - 20-35% lower unsubscribe rate That's not all tho! Shopper 2.0 also features lots of updates to Brand Center, reporting + ux, model upgrades, and also adds Ask Shopper to the mix. Ask Shopper is our insights product where marketers can query the proprietary conversational and experimental dataset to learn more about their users and what's working in their marketing. Exciting times! Ping me or your CSM if you want access 👍
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Sam Melnick retweeted
Just turned down an ALL CASH OFFER to buy ridge. Love hexclad, our teams are close. Did a little lunch and learn with them. Talking ai, marketing, product. Then, they threw a briefcase on the table. Cash for ridge. I become CEO. We make the worlds first wallet pan. Gordon becomes my personal chef. As much as I love those guys, I couldnt do it. Ridge is growing too fast to sell. (unless they double their offer...)
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Rather than respond to all the DMs, can confirm, yes—we are doing email! And yes @Seanfrank spilled the beans but we could never be mad at him. More details dropping soon: postscript.io/email
Just turned down an ALL CASH OFFER to buy ridge. Love hexclad, our teams are close. Did a little lunch and learn with them. Talking ai, marketing, product. Then, they threw a briefcase on the table. Cash for ridge. I become CEO. We make the worlds first wallet pan. Gordon becomes my personal chef. As much as I love those guys, I couldnt do it. Ridge is growing too fast to sell. (unless they double their offer...)
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Just unearthed our application video to @ycombinator from 2018 We were at $400/month in revenue (5 customers) and preeeetty stoked about it 8 years later still working on the same thing, still talking to customers and building things they want youtube.com/watch?v=40cxvBvL…
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Sam Melnick retweeted
Conversations on Shopper just got more interactive on RCS. Subscribers now automatically see tappable Suggested Replies and Product Link Action buttons inside their Shopper conversations. Nothing to turn on for current brands using it. It's live!
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Sam Melnick retweeted
One must spiritually prepare to be on @9operators
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It's Black Friday in the Fizzzy office. Does this feel familiar? Triggering? The SEASON FINALE of Skeptics is out now! Thanks for watching with us over the last month. Have enjoyed all the feedback along the way.
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When I joined Postscript 4+ years ago my thesis was: 1) Ecommerce would continue to grow even with potential headwinds 2) Brands would coalesce under Shopify as the top player 3) SMS was the next frontier for direct marketing. Now we've passed $100M with more to come!
Last year, the developers building on @Shopify took home $1.3B. Behind that: a designer who bought his hometown football club with app revenue @malisauskasLT . Three co-founders who turned a lunch conversation into a $100M company @PostscriptIO. A builder who's been here since the first 100 apps and never looked back @isaacbowen. When the ecosystem wins, merchants win. shopify.com/news/billion-dol…
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Our Studios Team decided to make Skeptics to have some fun with themes and skepticism we run into all the time. And today we're back with episode 3! This time with a very special guest... cc @ecommcowboy Season finale next week!
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Send MORE. Send smarter. Texting your entire list ~10 per month does not increase unsub rate! 25% of subs buy in mo one “Conversations” lift LTV 1.5x Grüns texts 23 times 1st 30d 2x frequency is incremental RCS *stomps* SMS + MMS @PostscriptIO’s @mikemanheimer joined @codyplof (CEO, Jones Road) + @couuor (CMO, Ridge) to share behind the scenes on how top brands are using SMS to make more sales and retain more customers.
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Sam Melnick retweeted
ICYMI, our latest episode is out! And if you've ever wished you could text with Julian...you can. postscript.io/skeptics
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Episode 2 of our series SKEPTICS dropping now... Say hello to AI Julian. Enjoy!
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Sam Melnick retweeted
Teaser to episode 3 is also hidden in there.
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Sam Melnick retweeted
AI Julian has entered the building. Catch up with the Fizzzy team now. Episode 2 of Skeptics is out!
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Gave a little preview yesterday.... Proud to share the world premiere of Skeptics, a series about an ecom brand discovering the power of SMS and AI — told through the lens of Fizzzy, the most chaotic DTC soda brand you've ever seen. Watch EPISODE ONE now!
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