ALT Promotional image for Oxford Word of the Year showing the number 25 and text that reads 'Voting open now.' The background features an abstract design with soft colors.

ALT Oxford Word of the Year poster featuring the word 'aura farming' defined as the cultivation of an impressive online persona by repeatedly performing individual acts which tend to promote the desired impression in a way that is sometimes viewed as inauthentic.

ALT Oxford Word of the Year promotional image featuring the term 'biohack' defined as a verb to improve physical or mental performance, health, longevity, or wellbeing by altering one's diet, exercise routine, lifestyle, supplements, or technological devices. The background has a light blue and white abstract design.

ALT Oxford Word of the Year promotional image featuring the term 'rage bait' defined as a noun used to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted online to increase traffic to a particular web page or social media account.