10. Maximize the discount perception The higher the discount looks, the more likely you are to spend. Example: You see a PC screen for $50. 20% off looks better than saying $10 off. Even if the total discount is the same amount.

9. VIP offers Only for exclusive members, fear of missing out! This happens in subscriptions, communities, events, etc. That sensation of feeling important will trigger you to spend.

8. The power of a brand Logos can x10, x100 the amount you spend for the same exact product. Brands are emotion. It makes your wallet happy to spend more. It happens with branded clothing, education, cars, mobiles.

7. Social Proof Word of mouth and social proof is power. Testimonials and referrals make a big difference. The more popular it is, the more likely you are to spend your money or time on it.

6. The Decoy Pricing The powerful rule of 3 offers. You see this one everywhere, including online courses. Your mind is triggered to decide between the middle and highest offer. Let's choose the highest!

5. No difficulty to pay Technology has made the paying process easier. One click on your phone and you have made the purchase. Software for easy payment processes is on the rise.

4. Sense of urgency You either buy or you won’t get this offer again. Remember, nothing is for free. “Free” has been taken into account in the price offer.

3. Making the sale stand out Your mind automatically triggers to at least check the product. Those red bold sales notifications make the buy appealing.

2. Removing the comma Removing the comma makes the price looks cheaper. ($1,229 vs. $1299). It’s proven research. Apple uses this strategy on their homepage.

1. Reducing the left digit The first digit makes a difference in buying decisions. Your mind encodes numbers at a high speed. It automatically assumes it is much cheaper with a lower number.

Presence is their emotional atmosphere You get a sensation from each individual. Someone can have a friendly presence that attracts. Others can be like talking to a wall, so take a step back. Analyze. Their energy can be with words or silent behaviour. It's in the vibes.