The Business of SaaS

Nashville, TN
Joined March 2018
"The phrase “death valley curve” is a traditional concept that references the period between a startup’s initial seed investment and its first revenue. " ow.ly/pUsp50IFo4r
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"The solution to centering the business around revenue is to create an ecosystem." ow.ly/XLPw50IFnVi
"An expert in product-led growth, go-to-market strategy, usage-based business models and SaaS benchmarks, Poyar says 'usage-based pricing will be the key to successful monetization in the future.'” ow.ly/IhGw50IFnLS
"When you’re a founder, you have to create your own professional development opportunities and prioritize those against building your company." forbes.com/sites/forbeshuman…
"Though bold, brilliant, and innovative women continue to change the zeitgeist around women’s roles, power and impact on the workplace female entrepreneurs in 2021 are still held to different standards." forbes.com/sites/joanmichels…
"Most SaaS companies you will find had this Sales Magician as their first successful sales rep. Someone that maybe wasn’t even the very best, but was good enough to close, and incredibly fluent and passionate about the product." saastr.com/that-first-magica…
"If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose?" entrepreneur.com/article/387…
The strategic component of content marketing is knowing who to target with what content. Read for a breakdown of the sales funnel and examples of high-performing content within each stage: saasx.com/2021/12/19/content…
Your customers will teach you how to go from $1m to $100m ARR, you just have to listen True especially if your initial TAM seems quite small
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Making the transition from sales-led to product-led is critical for any resilient company that wants to grow with the changing market and not hold shakily against it. Read more: saasx.com/2021/12/05/reframi…