For riders like Adrien Boichis, power to weight is everything when flying off the line. Precise shifts under load, unprecedented strength, race-winning weight savings. XX SL leaves nothing left to desire, and nothing left to chance. #SRAM

Your 2026 Elite Men's UCI XCO World Champion, Tom Pidcock. Riding his way from the back of the race to the front, Tom pushed the pace where it suited him best taking his second Elite XCO World Championship title. Congratulations, Tom! Photos by Ross Bell #SRAM

What is pedal kickback? What is pedal feedback? How much force are you actually experiencing through your feet? And how does Ochain solve for it? These answers and more at the link in our bio. #SRAM

Lukas Schäfer going huge at Woolley Fest 🤯 Video by Jasper Wesselman #SRAM

When every millisecond counts and the podium is on the line, XX DH Transmission delivers a true edge: full-power shifting under load & confidence-inspiring toughness. The Demo 11 built with XX DH Transmission, has claimed multiple wins on the World Cup circuit. Watch BUILT #SRAM

The Specialized Demo has defined progression in gravity riding for 22 years, challenging convention of what it means to be a "race bike." All-new Demo 11 with HighGear is race-focused, futuristic, and has already claimed multiple World Cup wins. Watch BUILT at the link. #SRAM

For your first laps in the Whistler Bike Park … is there any other trail? Lukas Schaefer warms up down A-Line. #SRAM

Special edition Maven Ultimates, perfectly colour matched with Chris King 50th Anniversary hubs. Just a few of the small details that make this Limited Edition Santa Cruz Tallboy turn heads. You've never seen one quite like this. Watch our latest BUILT #SRAM

Your brakes, your feel. Maven delivers bigger piston power and superior heat management for the most demanding gravity and heavy braking scenarios — and you can tune the lever feel to match exactly how you ride. Learn more about Maven tuning at the link in our bio. #SRAM

Jesse Melamed runs XO Eagle Transmission cranks paired with an XX Eagle Transmission derailleur — with SRAM's T-Type ecosystem, every Transmission component is compatible whether AXS or mechanical. Mix and match to suit your riding. Learn more at the link in our bio. #SRAM

Your reminder to watch 'In The Know' with Till and Max Alran on Sanglier, one of the Commencal Muc-Off test tracks in France. Watch the full edit at the link in our bio. Video by Mind Spark Cinema #SRAM

Ochain R and S feature External Travel Adjust, letting you fine-tune the amount of travel with a simple turn of a dial. Choose from locked, 3°, 6°, 9°, or 12° to match your terrain, riding style, and bike setup. Dial for more, or less. #SRAM

Motive is the perfect combination of lightweight and serious stopping power — suited for everything from the XC race course to aggressive trail riding. With a surplus of power, tuning your braking power is esay. Changing rotor sizes by 20mm + or - your power by 20%. #SRAM

XX DH cranks come in progressively short lengths, offering greater ground clearance and more precise balance adjustment options. Maxime Auguin, Tech Supervisor at Commencal Mucoff, walks us through how Myriam Nicole settled on 160mm XX DH cranks as her setup of choice. #SRAM

ö Clever shows their true colours in their latest project, RGB. Another must watch from Brandon Semenuk! Photos by Toby Cowley #SRAM Watch now 👉 youtu.be/vLjD-iWL0wI?si=rC_X…

Eagle Powertrain delivers total system integration for full control and ease of use—so you can stay focused on the ride ahead. AXS Pod Controllers put every rider command at your fingertips—no extra remotes, no bar clutter, no compromise. Photo by Ross Bell #SRAM

Paul Couderc goes huge in his latest edit, "Headache." Watch now: bit.ly/4eGmXW8 Video by Dorian Jouvenal #SRAM

Swipe for a closer look at Aletha Ostgaard Canyon Sender CFR. Missed our latest 'In The Know'? Catch up here: youtu.be/n2E8TWCTGSg?si=ijY9… Photos by Ian Collins #SRAM

With a simple turn of a dial on Ochain | R or a travel chip swap on Ochain | N every Ochain model can be tuned for different terrain, ride styles and bike designs.For the full range of trails & machines, from short travel and highly versatile, to DH-specific and free ride. #SRAM

We're excited to have Lukas Schäfer officially part of the SRAM x RockShox family. Lukas rides and builds with unmatched style and creativity and we're excited to see what he cooks up for 2026! Watch his latest edit 'Mufflon'. #SRAM youtu.be/mJg53OIiIOQ?si=E0mL…