Industry veteran, Martyn Allison @grobykid says solving the social care crisis would free councils from a crushing financial burden and free up cash for leisure t.lei.sr/T19bt8

Calls for subsidised memberships to leisure centres from @_Leisurenet following 2023 @MovingCommunit1 survey t.lei.sr/T1J789

Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds, which provide Polar’s biosensing capabilities for the first time outside of their own products. @Sennheiser @PolarGlobal t.lei.sr/T17FY2

HCM call to action: the fitness industry could make a massive difference to the quality of life of stroke survivors. Are you ready to step up? t.lei.sr/T17BFr

Research by @Savanta_UK for @_ukactive shows the January health club rush goes deeper than new year’s resolutions – 78 per cent of Brits join a health club to manage their mental wellbeing. t.lei.sr/T1Gl65

Huafa Snow World in Shenzhen, China, envisioned by architecture firm 10 Design, is expected to have the largest indoor ski slope in the world when it opens in 2025 @_10DESIGN @egis @SB_architects t.lei.sr/T1FwB5

Top fitness trends from around the world now revealed in @ACSMNews Worldwide Survey of Fitness Trends t.lei.sr/T0zGb7

Pocket Rocket ventures into the training market with new Academy t.lei.sr/T0zCQC

Obesity is holding back the UK’s economic growth and will only get worse without government intervention says @InstituteGC t.lei.sr/T0RLBl

Beneficial effects of exercise may be driven in part by the immune system says @harvardmed study t.lei.sr/T0RCdX

UK’s new super-council commits £47.9m to health and wellbeing @mark_tweedie @allianceleisure @brimhamsactive @GT3_architects t.lei.sr/T0PWTd

Rural areas mark the next frontier for the fitness industry’s growth, the challenge is getting the model right @PureGym @GLL_UK t.lei.sr/T0Lf8N