@SPOMAReview

Newly launched blog empowering today’s sports marketing executive with news, trends and insights from around the industry.

 New York, NY
sportsmarketingreview.com
Joined October 2020
  • Tweets51
  • Following131
  • Followers34
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Passionate about sports and/or marketing? Looking to start a writing portfolio? Want credibility as a thought-leader? Have free time? Think about applying to become a Contributor to Sports Marketing Review! #sportsmarketing #branding #brand #SportsBiz sportsmarketingreview.com/be…
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Sports Marketing Review retweeted
Sports Business Journal
@SBJ24 Feb 2021
NEW: @dunkindonuts has become the newest marketing partner of @Twitch, with a new deal as the official fan fuel of @TwitchRivals. Terms weren't revealed for the new pact, but it is said to be Dunkin’s biggest entry yet into gaming (@A_S12). Free to read: sbjsbd.biz/2NDGzzZ
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Sports Marketing Review retweeted
Gatorade
@Gatorade8 Feb 2021
Missed the dunk? RT: install a cooler cam next year Like: I prefer the suspense Comment: Leave it up to fate 👇👇👇
Tampa Bay Buccaneers
@Buccaneers8 Feb 2021
One team. One cause. Mission complete. 💍🏆
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Kalen Thornton, a former Dallas Cowboys linebacker, has joined @Gatorade as its next chief marketing officer after a lengthy stint at Nike. #Sports #MarketingTwitter #Cowboys #brandbowl sportsmarketingreview.com/bl…
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Legacy brands and up-and-comers alike have signed on to market during this year’s #SuperBowl , offering a glimmer of hope as the #NFL battles $2.7B in revenue losses this season. Read more below. #MarketingTwitter #Brands #SuperBowlLV sportsmarketingreview.com/bl…
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Sports Business Journal
@SBJ4 Feb 2021
U.S. Sen. Chris Murphy and U.S. Rep. Lori Trahan today introduced "The College Athlete Economic Freedom Act," which would prohibit restrictions on student-athletes from earning income from their #NIL and athletic reputation. Free to read: sbjsbd.biz/3rqV7Rw
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Sports Marketing Review retweeted
Variety
@Variety15 Jan 2021
Coca-Cola, Following Pepsi, Says It Will Sit Out Super Bowl variety.com/2021/tv/news/coc…

Coca-Cola Will Sit Out Super Bowl, Joining Pepsi in Benching Soda Ads

Coca-Cola won't run ads in CBS' broadcast of Super Bowl LV, citing a 'difficult choice" to 'ensure we are investing in the right resources'

variety.com
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NEWS: #RalphLauren drops Justin Thomas sponsorship after the golfer was caught using a homophobic slur at last week’s Sentry Tournament
Naomi Osaka adds powerhouse fashion label Louis Vuitton to her already staggering list of brand partners, furthering her status as a sports marketing #icon. #sportsmarketing #Brand #Sports #Marketing #naomiosaka #luxuryfashion #deal #tennis sportsmarketingreview.com/bl…
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The PGA Championship and British Open have cut ties with President Donald Trump following the insurrection at the US Capitol last week. #PGAChampionship #BritishOpen #TrumpInsurrection sportsmarketingreview.com/bl…
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Sports Business Journal
@SBJ8 Jan 2021
.@SpursOfficial announced a new multi-year sponsorship deal with online car-selling platform @cinchuk, which will become the sleeve sponsor for the club's men's and women's teams, per @Football_LDN. 🌍: sbjsbd.biz/SBDG
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The #NHL has announced naming rights partners for its four new, realigned divisions for the first time in its history ahead of the 2020-21 season. #sportsmarketing #sponsorship #marketing #brand #Honda #Discover #ScotiaBank #MassMutual sportsmarketingreview.com/bl…
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Sports Marketing Review retweeted
Sports Business Journal
@SBJ4 Jan 2021
.@JonRahmpga and @CallawayGolf have agreed to terms on a multi-year club and ball deal. In addition to the equipment deal, Rahm also will wear @TRAVISMATHEW apparel, per @jonathanrwall. sbjsbd.biz/35b81KT
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Sportico
@Sportico22 Dec 2020
.@NJDevils name the first helmet brand partnership in the NHL with Prudential Financial.
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Sports Business Journal
@SBJ22 Dec 2020
#BREAKING: The @Capitals have announced @CapitalOne as their helmet entitlement sponsor. Capital One's logo will appear on both sides of the team's helmets on 2.25" x 3.75" decals (@markjburns88). Free to read: sbjsbd.biz/3rn1VQX
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This founder is helping bridge the gap between the physical and digital by bringing branded sports experiences Direct-To-Fan. @digitizebrands ++ #sports #marketing #brand #merchandise #consumer #fanengagement #sportsmarketing sportsmarketingreview.com/bl…
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#ColinKaepernick partnered with @benandjerrys to create a flavor: Change the Whirled. 100% of the proceeds will go to the Know Your Rights Camp founded by Kaepernick and will be matched by the activist ice cream brand. #purpose #sports #marketing benjerry.com/whats-new/2020/…

Change the Whirled: How Ben & Jerry’s and Colin Kaepernick Created a Flavor

We’ve been trying for years to partner with Colin Kaepernick on a delicious new flavor to benefit Know Your Rights Camp, and we finally made it happen. Here’s the story of how we got together.

benjerry.com
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.@BurgerKing continuously sets new standards for the marketing industry. The brand announced a purpose-driven sponsorship of Stevenage FC Women to support inclusivity in the #sport. #SportsBiz #Marketing #BurgerQueen sportsmarketingreview.com/bl…
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Sports Marketing Review retweeted
Sportico
@Sportico8 Dec 2020
BREAKING: @Nike will supply footwear to all 25 @UCLA teams, with football and both men's and women's basketball bearing the @Jumpman23 brand. sportico.com/business/sponso…

Nike Signs UCLA to Jordan Brand Deal for Athletics

UCLA has signed new six-year apparel deal with Nike and its Jordan Brand, a replacement to its Under Armour contract.

sportico.com
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