Brand & Content Strategist at @overit ✨ @wvuimc grad 🎓 Tweets about SMM, content marketing, brands, mktg trends & occasionally sports. #MarketingTwitter
Joined March 2021
- Tweets259
- Following77
- Followers56
- Likes237
#WednesdayWisdom: Just a reminder that going viral is NOT a valid, sustainable, and replicable social media marketing strategy. 👏
Most factors that are involved in getting your content to go viral are outside of your control. 💁♀️ #SMM
🔍 I spy a brand fail #Branding
This Post is from an account that no longer exists. Learn more
#BrandAwareness can be an incredibly difficult and stressful part of #SMM.
Just registered for a @HeyOrca webinar *tomorrow* on this topic. Excited to learn about:
✅Why is brand awareness important
✅ What metrics are valuable for brand awareness
bigmarker.com/heyorca/Assess…
Caitlin Nicholson retweeted
Imagine having the audacity to imply that the #USWNT should ‘stick to sports’ after everything this team has accomplished both on & off the field.
This tie is not a ‘punishment’ for the USWNT’s showmanship & activism.
Anyone who says otherwise is missing the mark by a mile.
Over here as a #brand person LOL’ing at home bad this rollout is 😂
@KatieReSorceful @LisaBarone @overit
What do you think of when you hear the word audit? 🤔
Many of us think of a *tax* audit, which is usually not a fun topic! 👎
As marketers, we think of a *brand* audit. 👍
My latest @overit blog post answers six questions about #brand audits 👉 overit.com/blog/6-questions-…
In less than one month, the sun will set on #UniversalAnalytics and be replaced with #GA4 ☀️
What do you need to know? Here's a brief from @overit that won't take you long to read 👉overit.com/blog/what-you-nee…
Caitlin Nicholson retweeted
Today is #WorldPestDay! 🐜🦟🪳
These little critters might not be everyone’s cup of tea but we love working with pest control companies to build their brand online.
Have you watched our award-winning spot with Thomas Pest Services yet?
hubs.ly/Q01StNjy0
Happy #PRIDE - as allies, we need to be vocal in supporting friends, neighbors, and community members who are part of the LGBT+.
The @overit brew put together this list of 13 accounts to follow this #PrideMonth! Check it out 👇
overit.com/blog/happy-pride-…
Let’s keep the conversation going! Who are your favorite LGBTQ+ creators, businesses, and organizations? Give them a shout-out here #Pride2023 👇
Caitlin Nicholson retweeted
A little rain didn't dampen their spirits... 🌧️ Shout out to our Overit crew who participated in this weekend's Freihofer's Run for Women! Marketing & Content Strategist Katie, Technical Project Manager Alanna, and Junior Graphic Designer JoJo!
@FreihofersRun
10000% this 👇
Pay @facebook and @instagram for verification?
If they were smart, they'd offer business customer support. Many people have lost account access when hacked.
Businesses might have paid for customer support.
Let's take this #BrandFail from Volkswagen Italia as an opportunity for a teachable moment.🍎
Remember, your #SocialMedia handle is directly associated with your brand. So, how can you nail it? 🔨
A good #SocialMedia handle should be:
☑ Available across all platforms
☑ Concise and memorable (for the right reasons 😆)
☑ Evergreen
☑ Consistent with your brand name and assets
☑ Easy to spell and pronounce
Sometimes, your "dream handle" is taken so you have to come up with a workaround. (Location, HQ, what you do)
Good examples:
Slack = @SlackHQ
Chipotle = @ChipotleTweets
Denny's = @DennysDiner
And if it's a long handle, try an underscore to make it easier to read (Ahem...)
This week's #FridayFail goes out to Volkswagen Italian for the most modern of #branding fails - the user name that spells something rude.
