Tonight is the #SEMdmv meetup! Join us downtown at 6pm for presentations and tips on: 📷 Instagram 🔎 Google AdWords Grants 👍 Facebook Ads 🔜 meetup.com/seo-72/events/249…

👀 – at Arlington, VA

We’ve always taken the broadest view of what comprises SEM, including SEO, PPC, social, paid social and the supporting cast of analytics and usability. If we were starting today, maybe we would be called DMVdigital. #SEMdmv – at McLean, VA

Thank you to our host @NoblueCreative and speakers Mark Ghaida, @holyjukez and @EmilyLPatterson for great presentations! #SEMdmv

Thank you @MakeOffices for hosting #SEMdmv tonight! – at Washington, DC

Take your email list, upload to Facebook and create a “custom audience” that you can advertise to. You know they are interested because they are on your list. And then you can create a lookalike audience from that. —Mark Ghaida #SEMdmv – at Washington, DC

You can target those who, say, watch at least half of a video as a way to qualify those who are really interested. —Mark Ghaida #SEMdmv – at Washington, DC

Facebook is removing some direct targeting options over privacy concerns, but lots of indirect ways still exist. You can’t target homeowners directly, but those interested in homeowner come close. #SEMdmv – at Washington, DC

Audience is discussing sweepstakes rules. May want to find legal boilerplate and run it by a lawyer. Some will give you the first hour free if you establish a relationship. #SEMdmv – at Washington, DC

I call it YouTube University because I’ve learned more about digital marketing from YouTube than school or any other source. —Mark Ghaida #SEMdmv – at Washington, DC

Need a free intro to running social media ads? Try Facebook.com/blueprint says Mark Ghaida #SEMdmv – at Washington, DC

You need to provide VALUE first on social media to get noticed. 1️⃣ Value 2️⃣ Retarget 3️⃣ Sale Maybe it’s a prize giveaway where you get email addresses where you can follow up with discounts. Mark Ghaida #SEMdmv – at Washington, DC

Next is a Eric Koch, founder of The Creative Marketing Zone podcast, introducing Mark Ghaida, co-founder of Unfazd Media. >> How is social advertising difference than Google ads, how to do it, and a strategy to help. #SEMdmv – at Washington, DC

It’s audience participation time! Which ad would you click on? (No consensus from the audience) #SEMdmv

Google Grants Tip 4: Use sitelinks and extensions smartly. They show the breadth of your capabilities, which can promote trust. — @EmilyLPatterson #SEMdmv

Google Grant Tip 3: Get your buds above $2. You’ll need goals set up in AdWords, such as measuring the thank-you page on an ema acquisition funnel. — @EmilyLPatterson #SEMdmv – at Washington, DC

Google Grants Tip 2: Get your click rate up. Use the right calls to action. Use negative keywords. Bid on your branded keywords if you need to. — @EmilyLPatterson #SEMdmv

Google Grant Tip 1: Don’t just drive traffic. @EmilyLPatterson is pulling up Google Analytics to show how to find your organic traffic as a way to be more intentional with your ads. #SEMdmv – at Washington, DC

Some of the best uses I’ve seen of AdWords Grants involve email acquisition. — @EmilyLPatterson #SEMdmv

Google AdWords have new rules for 2018 — @EmilyLPatterson #SEMdmv