Marketing Inspiration and Insights. We Dissect marketing trends, news and campaigns.
Mumbai, India
Joined November 2018
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Did YouTube just kill clip farming?
YouTube is updating Shorts to prioritize original content and cut back distribution for channels that are basically just re-uploading other people’s videos.
And no, slapping captions on a clip, changing the crop, or making some tiny edit isn’t really adding anything.
If you’re using somebody else’s content, YouTube wants you to actually bring something to it. Commentary, storytelling, your own perspective, real editing.
This could be a pretty massive shift for Shorts.
The era of downloading somebody else’s viral clip, throwing some shit on it and farming millions of views might finally be getting nerfed.
What’s a marketing opinion you have that would get you cancelled in a room full of marketers?
Drop it. No judgement.
We hear a lot about toxic workplaces👀
Let’s talk about the good ones.
Tag a workplace that actually deserves appreciation.👇🏻
If your agency announced WFH today, give them a shoutout in the comments!
#mumbairains #redalert #bmc
If your manager says “see you in office” today, ask them which submarine they’re taking.
#mumbairains #redalert #bmc
#ad This Electricians' Day, on 10th June Polycab celebrated and recognised the people who keep our lives running smoothly through community events, local recognition initiatives, and health camps across the country.
Watch how the brand put the spotlight on electricians.
#AD Polycab uses its strong trust in wires and cables to make fans feel like an obvious choice.
By linking both categories through the idea of reliability and performance, the campaign turns fans into a natural extension of the brand!
#Polycab #PolycabFans #SocialMediaDissect
Polycab's Christmas campaign highlights that the true festive gift is the safety of your home and loved ones.
Using Green Wire+, the brand reminds us that while décor is temporary, reliable wiring keeps families protected, making celebrations worry-free and lasting.
#Polycab
Mahindra’s new campaign says art isn’t a luxury, it’s life itself. Created by Swanand Kirkire, Piyush Mishra & Shamir Tandon, it celebrates art, music and culture, tying back to Mahindra’s Season of Festivals & its iconic cultural events.
#Mahindra #KalaaApneBheetarHiRehtiHai
#AD Polycab’s “Safety Starts Behind the Walls” campaign shifts focus from home looks to hidden safety.
Through emotional storytelling, it turns Polycab Green Wire+ into a symbol of care, linking technology with trust.
#Polycab #IndiasSafeHappyConnection
Behrouz has shown once again why it's one of the most creative food brands.
With The Long Lost Menu, they turned a simple biryani launch into an experience, using Al films, hidden scrolls, and stories that made people feel part of something bigger.
#Behrouz #SocialMediaDissect
Wendy's 5th birthday in India went beyond a brand anniversary, it became an experience-led campaign that blended on-ground stunts, creator collaborations, Al-driven content, and witty brand banter.
#Wendys #Wendys5thBirthday #Marketing #SocialMediaDissect