I raised $3,000,000 from some of the top leaders in M&A to disrupt the business brokerage industry with a better way to do deals. I've been building in stealth for almost a year. Dealonomy launches Monday. So what the heck is it??? I’ve been selling businesses for a decade and took everything I’ve learned that frustrates Buyers and Sellers, then started with a clean sheet of paper to see if I could solve for both—and create a new kind of tech-enabled, scalable super-brokerage at the same time. But first, let’s take a quick journey back to where I began, so we’ve got context for where we’re going. In 2013, I sold a manufacturing business I helped start and decided to buy an established business for my family using some of the capital from the sale. I had no idea how broken this market was. Days of searching turned into weeks and months of striking out. Ads looked good at first—but then I couldn’t get calls back, couldn’t get complete information, or discovered the details were totally different than the ad led me to believe. Incomplete info. Overpriced deals. Poor representation. It was a nightmare. 😵 That frustration as a Buyer is what made me start a brokerage—the thought of “someone has to do better!” So I created a buyer-friendly firm called Texas Business Buyers and enjoyed real success over the next 7 years, winning awards and building a small team doing good deals for great people in Texas. During the downtime of Covid, I started sharing deal stories and teaching everything I knew about M&A on Twitter. Little did I know, social media was about to change my life and business. People all over the country resonated with the quality-first, transparent approach of Texas Business Buyers, and I quickly became one of the most well-known business brokers on the internet. I got tired of hearing, “I wish your team worked outside of Texas, I’d love to buy a business from you!”—so we rebranded as Bison Business and started doing deals nationwide. (The other quiet shift with Bison: we began offering Buy-Side M&A services and launched a paid deal distribution newsletter for Buyers—which taught us what they valued enough to actually pay for. Up until then, we had only charged Sellers.) Our proven Sell-Side formula was similar to other top independent brokers. We were picky. We turned away 70% of Sellers who approached us, only representing high-quality businesses with clean financials and strong earnings—the kind we’d be proud to buy ourselves. Then we packaged them beautifully and sold them to our Buyer network at a fair price. This made Buyers love us. They knew if they saw our logo, it was a good deal. But the Buyers kept flooding in. “Quit your job and buy a boring business!” was hitting mainstream. Meanwhile, we couldn’t find enough Sellers who met our standards. We were victims of our own success. When we used to get 10–30 interested parties per deal, we were now getting 200–500. And the Buyer database kept growing. Eventually, we realized: our business model was breaking. Having 20x more Buyers and the same number of Sellers didn’t make us more money. It just made us work harder—communicating at scale, disappointing more Buyers—for the same number of closings (since we can only sell each business once). We needed a LOT more Sellers to feed this demand. That’s when I had a chance meeting with Marshall Hatfield, a marketing expert from the real estate world who specialized in sourcing off-market Sellers at scale. That’s when the Dealonomy dream started to come together. If he could get me in front of more Sellers, I knew we had the Buyer network, team, and reputation to close a lot more deals. I had also just read Alex Hormozi’s book “$100M Offers” and realized I didn’t just need more Sellers—I needed to make our pitch a no-brainer. Most brokers, including me, had essentially the same pitch: “Pick me, I’m the best. I charge ~10% at closing and only get paid if you do. I’m worth it because selling a business is hard, and I’m really good at it.” But here’s what we came up with instead: “We’ll sell your business for 0% commission to our large, pre-screened Buyer Network.” If Buyers outnumber Sellers 100 to 1, why give Sellers any reason not to list with us? Actually—why not go one better? Let's offer a guarantee. Over the years, our team had become so dialed-in (we averaged 99% of asking price received and closed 90%+ of engagements in an industry where 20–30% is typical), we knew we could back it up. So, the $10,000 guarantee was born: “We’ll value your business and give you a realistic sales price range. We guarantee you’ll get offers from real Buyers within that range in 90 days or less—or we’ll pay you $10,000.” Dealonomy is now the only way to sell your business with an experienced, professional M&A team that runs the process, guarantees results—and does it all for free. You're probably wondering: “How do you make money?” Simple: Buyers happily pay us to solve their biggest pain point—finding a good deal and making it easy to buy it. Right now, it’s ridiculously hard, and they get no love. Most brokers are so fixated on Sellers that Buyers are neglected and treated like they’re a dime a dozen. Buyers feel like they’re searching for a needle in a haystack—sorting through junk and time-wasters, with no one on their side. Dealonomy is basically a Needle Store. No more haystack. The serious Buyers we knew all said they’d happily pay a small percentage fee at closing if we brought them a good deal at a realistic price and saved them a year or more of hassle. So for Buyers, here’s what our platform delivers: - Good Deals Only – Strong earnings. Bankable pricing. Clean financials. Motivated Sellers. - Frictionless Process – A state-of-the-art platform where you can quickly sign NDAs, access fully populated Deal Rooms, make offers, do diligence, and close. - Helpful Advisors – Our Intermediary-Led Process means no more adversarial Brokers. Dealonomy dealmakers work transparently with both sides to find the win/win. The cat’s out of the bag. This is our playbook—and we believe it will transform how Main Street deals get done. We’ve built this deal-facilitation platform by combining: - A no-brainer offer to attract top Sellers at scale - A real solution to the biggest Buyer pain points - Our award-winning Deal Team from Bison Business - Tech leaders with a proven track record of building and scaling products - An Advisory Board and Investor Group of 30+ top minds in M&A - And a pile of capital to hire top talent and invest in tech + marketing to launch it right. Now it’s game on. See you on Dealonomy.