Netflix is evolving right before our eyes. Mass layoffs, including top executives. Yes, a company obsessed with algorithms, data and AI is downsizing, while suddenly and without warning, reporting theatrical box office numbers. This is a larger tell than you think. Perhaps Netflix is discovering something Hollywood has known for a century… technology can predict behavior, but it can’t manufacture cultural relevance. That’s theatrical. Always has been. And they’re finally acknowledging that. Ironic because Netflix spent two decades convincing Hollywood that the theatrical model was becoming obsolete… and now it’s experimenting with the very system it helped undermine.