VP, Principal Analyst at Forrester Research serving B2C Marketing Professionals. This is a personal account. Tweets are my own.

London, UK
Joined April 2010
I'm speaking at the Marketing Leaders Summit 2024 on 5th September at the Waldorf Hilton Hotel, London. invt.io/1txbx1s3m73
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Jeff Lawson @jeffiel kicking off @twilio #SignalConf. Love the inspirational stories from Twilio.org.
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Looking forward to tomorrow's webinar with @netcore_cloud - join us: netcorecloud.com/lp/us-forre…
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Excited to be sharing my thoughts on #martechstrategy at @Iterable's #ActivateTour London on June 21. I'll focus on 'How To Build A Customer-Obsessed Martech Ecosystem'. Reserve your seat: register.iterable.com/activa…
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Technology is not neutral, and responsible design is critical. @AurelieLHostis @forrester #ForrCX
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Consider the seven levers of trust when evaluating generative AI use cases. @eiannopollo @forrester #ForrCX
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Generative AI will enhance creativity, not destroy it. @McProulx @forrester #ForrCX
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Watching @martinjohngill kick off @Forrester’s CX EMEA Forum - it’s going to be a great couple of days. #ForrCX
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Marketing and CX leaders: Don't rely on the "butterfly effect" to measure business value. Check out my latest @forrester blog post, and make plans now to join us for our CX EMEA Forum in London on May 10-11. forrester.com/blogs/dont-rel…
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Inspired by @Malala and her thoughts on education and equality. @Qualtrics #qualtricsX4
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Join us for the @forrester Predictions 2023: CX, Digital & Consumer Marketing event in London on January 18th for a lively discussion on the predictions that will reshape CX and marketing in 2023. forr.com/3A3MBPb
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Looking forward to this #webinar with @Mapp_Digital on how to extract the most value from your #martech stack. linkedin.com/events/theroiof…