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Custom research firm, helping customer-obsessed companies improve their customers' experiences #MRX #CX #innovation #quantitative #intelligence

New Jersey
Joined June 2011
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"Whether your company is a B2B or B2C organization, your customers are battling uncertainty about the future" buff.ly/3lO1ejp @aemarketing #personas #custom #research COVID Killed Your Buyer Personas and Customer Journey Map
"Changes in consumer behavior & business models will persist" Where are your best customers headed? buff.ly/3wh106j @McKinsey #behaviorchange #custom #research What's next for consumers, workers, and companies in the post-COVID-19 recovery
Power brands start with focus, deliver experiences, and then conquer the world. Differentiate and deliver an experience buff.ly/3lNVFBx @shahbaba #differentiate #custom #research Airbnb — Brand Positioning Strategy & Differentiation
The "Age of the Employee" is spontaneously coming up in meetings. Are you tracking your Employee Value Proposition? buff.ly/2UX17XP @FastCompany #EVP #custom #research RIP ping-pong. The era of wacky office perks is dead
"Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior." -- Marshall McLuhan #experience #custom #research
Consumers have been forced to reevaluate what's important. The changes offer once in a lifetime opportunities for companies who are tuned in buff.ly/3lD6k1L @Adweek #consumer #behavior #research Costa Coffee Sees Global Growth as Covid-19 Changes Consumer Behavior