ALT On the left is a dark teal square. The text reads 'On a mission. Our strategy for making sure bowel cancer is diagnosed early to save lives.' On the right is a light teal circle. At the top of the circle is a yellow circle with a light bulb inside of it. The text to the right of it reads 'Goal 1: Increase awareness and understanding of bowel cancer.' Going clockwise around the circle, a quarter of the way down is another yellow circle. Inside that yellow circle is a alarm clock. The text beneath it reads 'Goal 2: Remove the barriers to people being diagnosed quickly and at the earliest possible stage.' At the bottom of the light teal circle is another yellow circle. Inside that is a graphic of a nurse. The text to the left reads 'Goal 3: Get the right treatment and care to every patient.' Three quarters of the way round the light teal circle is the final yellow circle. Inside that yellow circle is a heart. The text above reads 'Goal 4: Support people to cope better with bowel cancer.'