Not sure what call attribution is or how you even get started? ☎️ Georgina at @Delacon has helped answer all your questions in our latest blog! Take a look 👉 bit.ly/40hhElD

Social media is being unvalued in traditional analytics 📱 It's a valuable source of traffic and revenue for many businesses but advertisers are having a tough time proving its value. And that's down to iOS 14.5 🧵

Reports and steep learning curve came out on top when we asked marketers what they disliked about GA4. Do you agree? #GA4 #GoogleAnalytics4 #GoogleAnalytics

With #GA4 soon to be the standard come July 2023 marketers are looking elsewhere to get their data. If you are looking for alternatives to GA here are some you can try 🧵👇

Why you can’t prove ROI 💰 You can’t keep track of your users 👤

This is a reminder to give marketers some credit 👋 While your sales team are getting all the glory of closing a deal, getting it in the first place takes a lot of work. #b2bmarketing #marketingtwiiter

Your CRM doesn't need to do it all. In fact, it only needs to help you manage and nurture your leads. Take HubSpot for example. HubSpot is a fantastic CRM. Where does it fall short? Lead source tracking...

A lead doesn't guarantee revenue, so stop measuring your marketing by lead generation. Instead, look at revenue generation 💸 When you know what's driving your bottom line, you can see what in your marketing arsenal is more profitable. #b2bmarketing #digitalmarketing

Not every lead results in revenue, so why is CPL a sign of success? 🏆 Cost per lead isn't a key metric to measure your marketing performance. It only shows a small part of the story... 🧵

That feeling 🙌 We have a free e-learning platform for you to get up to scratch with all things attribution. Sign up here! bit.ly/attribution-academy ️ #marketingtwitter #digitalmarketingcourse #digitalmarketing