Audience measurement for Out of Home Advertising in Great Britain
Great Britan
Joined February 2012
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We’re no longer active here, but we've found a new route—over at LinkedIn! We’re posting regularly there, so be sure to follow us for all the latest updates. See you there!
linkedin.com/company/route-r…
Collaboration, Optimism, Inspiration and Ease...
Our CEO @MsDeniseTurner shares some takeaways from the @worldoohorg Global Congress in Hong Kong
here @TheMediaLeader
bit.ly/4bVAJj9
Route Research retweeted
According to PWC's report for @OutsmartOOH the UK revenue for Out of Home advertising in the first quarter of 2024 reached £292 million, marking a significant growth of +16.4% compared to the same period last year. Digital #OOH grew by +22.8% and its share of revenue in Q1 increased from 61% to 65% year-on-year.
Excellent news for our fast growing industry! Wildstone takes pride in leading the transformation of OOH advertising by digitising outdoor media assets throughout the UK, Europe and beyond.
Read the full report on their website.
#DOOH #OutdoorMediaInfrastructure #oohadvertising #oohmedia
Route Research retweeted
OOH breaks through 5% barrier says @worldoohorg President Tom Goddard in Hong Kong🔗bit.ly/3KSfZ09 #ooh #growth #dooh #oohmedia #oohadvertising
Out of Home advertising reports +16% growth in revenues in Q1 2024
outsmart.org.uk/keep-up-to-d…
WOO president: OOH needs more measurement and adtech
the-media-leader.com/woo-pre… via @TheMediaLeader
Really looking forward to the @worldoohorg conference in Hong Kong this week,
including our very own Denise Turner on Measuring the World.
Full line-up here:
worldooh.org/event/hong-kong…
Really looking forward to the EMRO conference in Vienna!
Particularly (obvs!) a Magellan-themed presentation from our Chief Strategy Office @euanmackay
Are you going? See you there!
😎
Game on!
Thought it might be a good time to remind you all about this...
Getting ready for a General Election later this year?
OOH will be central to campaigns.
And our dashboard here will help political planners target marginal seats via a high-reach, trusted medium:
route.org.uk/politics
Barb has joined the MRC - the US-based auditor of audience measurement services.
More here @TheMediaLeader
bit.ly/3wWbrCe
Route Research retweeted
📢 New speakers announced for the @worldoohorg Global Congress in Hong Kong. All the details on the Outsmart OOH website🔗bit.ly/3ynzRF8
"Creating the Britain's OOH currency is no easy feat.
"It involves the unseen work of 100s of fieldwork interviewers out in the field in all sorts of weather..."
Our Marketing & Insight Manager, Eda Incekara, takes to the Surrey hills, here:
linkedin.com/posts/eda-incek…
Route Research retweeted
JCDecaux's Sylvain Le Borgne will be the keynote speaker on day two of the @worldoohorg Global Congress in Hong Kong from June 5-7. The theme of his address is 'How data can add value to Out of Home.' Registration details via our website 🔗bit.ly/3UByIRJ
