@RossPR

Enterprise Communications & AI Strategist | Speaker | Author Connect with me👇🏾

 St. Louis, MO
storiesthatlead.co
Joined December 2008
  • Tweets18.9K
  • Following4.8K
  • Followers6K
1.9KMedia
Made it to @HeyGen Pop-up in Chicago #infinitelyMe
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I get paid to help companies adopt AI. My most common advice lately: your business might not need it yet.
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One repeated task, automated well, beats a 40-page AI strategy nobody executes.
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The companies getting value from AI didn't find a use for it. They found the work that was already draining them and handed it off.
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The switch over to @beehiiv was really easy!
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The new newsletter is in full swing! signal-upgrade.beehiiv.com/p…

The Signal Upgrade

Issue #3 | April 13, 2026

signal-upgrade.beehiiv.com
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Heading to @AMASTL Thursday. The session I'm most locked in on: @mike_allton's PRICE framework for building proprietary AI brains. Not prompting tips. Infrastructure. Code AMAINSIDERVERNON for 20% off. #AMASTL eventbrite.com/e/ama-2026-co…
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I vibe coded a dashboard covering 15,000+ skilled nursing facilities using Claude Code and Cowork. No team. No funding. Just one person and an AI. CareRatingHub is live. 🔗 in reply #ClaudeCode #VibeCoded
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careratinghub.com/

CareRatingHub — Nursing Home Ratings & Staffing Data

Compare nursing homes using real government data — star ratings, actual staffing levels, fines, inspection history, and more.

careratinghub.com
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Grateful to be included in this article - 17 Ways Video Content Can Boost Your Business Revenue! Thanks @BrettFarmiloe ! Link in the comments!
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Link to the article: techbullion.com/17-ways-vide…

17 Ways Video Content Can Boost Your Business Revenue

This article breaks down 17 strategies that companies are using to turn video into a revenue engine

techbullion.com
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The Signal Upgrade, my weekly brief on AI for communicators and podcasters. No hype. No tech jargon. Just what's actually useful for the work you're already doing. Issue #1 is live → signal-upgrade.beehiiv.com/p…
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#AppleHLS The trade-off is real: creators get dynamic video ad control that YouTube and Spotify don't offer. But the open ecosystem that defined podcasting? It just got smaller. #Podcast
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BTW, if you're building sites with AI, Vibe Coding, please make sure you're running security checks BEFORE YOU SHIP LIVE CODE!! securityheaders.com/ is free, a good place to run a 10s check. It could save you or your clients a big headache later.

Analyse your HTTP response headers

Quickly and easily assess the security of your HTTP response headers

securityheaders.com
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I wrote the full breakdown of AEO and GEO for podcasters and communicators. How to structure content so AI cites you instead of your competitors. Read it here: storiesthatlead.co/articles/…

What Is AEO and GEO? A Guide for Podcasters and Communicators

AEO and GEO are reshaping how content gets found by AI. Here is what every podcaster and communicator needs to know, and do, right now.

storiesthatlead.co
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Your podcast episodes don't exist to AI without transcripts. LLMs can't process audio. When users query AI about your insights, systems search text representations: titles, descriptions, transcripts, show notes. Publish transcripts or become invisible.
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Keyword stuffing now performs 10% worse than doing nothing. Data-rich content with statistics, citations, and structured answers gets cited 30-40% more often. Density of proof, not density of keywords.
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