In 2017, I heard a 55 minute podcast interview with @RossAndrew that changed the trajectory of my life forever. Have you ever heard of Roger Banister? In 1954, Roger Banister was the first human to run a mile under 4min. For 1000's of years, people believed that a human could not break 4min. Here’s the crazy thing… By the end of 1955, 24 people had broken the 4min mile. Why? Because THEY KNEW IT WAS POSSIBLE. This is a story of my Roger Banister moment that changed my life forever. ACT 1 / ROBLY EMAIL MARKETING In 2014 I launched an Email Marketing app called Robly. We got stuck at $3m in 2016, and remained stuck until November 2019. ACT 2 / THE PODCAST Throughout the Robly journey, I was searching for any information that might get us unstuck. That's when I came across the podcast with Ross and heard something that was MIND BLOWING... He bootstrapped Maropost to $25M ARR with only ONE SALES REP! Insane. ACT 3 / THE GOAL Now I knew it was possible. And even though I was stuck at $235k MRR, $2MM MRR became my goal. I wrote in my journal that I would hit it by my 42nd birthday. ACT 4 / DIANA ROSS I HAD to find out what Ross knew about the Email Marketing space that I didn't. So I hit up his old salespeople. That led to chatting with Diana Ross, who had left Maropost. We spoke more and more over the course of the year, and in 2018 decided to start a business together. ACT 5 / THE EPIC FAIL We spent a year building a new newsletter app, and our plan was to “launch” at the Traffic & Conversions summit. At the event we collected some leads, but when I started talking with people face-to-face I saw their reaction. All they were thinking was, "How do I get this guy to stop talking to me?" I had to figure out how to salvage it. I remembered hearing it was possible to have an anonymous visitor hit a website and you could resolve it to a deliverable email address. I thought I could sell that to anybody. So on the second day of the trade show, I closed every conversation with: "By the way, what if I could get you the email addresses of people who visited your website and didn't fill out a form?" BOOM!! People's eyes lit up. "What did you just say???" Those conversations inspired the next 6 years of my life. ACT 6 / TODAY Those conversations led to GetEmails, which we launched on Nov 9, 2019. We didn’t get to $25m with one rep, but… We DID get to $12m ARR with 6 people and only ONE REP! TAKEAWAY My life changed when I heard Ross got Maropost to $25m ARR with one rep. Startups can get WAY farther than you think, with FAR fewer resources. BUT... You must have YOUR OWN Roger Banister moment. YOU must realize what’s possible. That's why Thursday, I'm doing a LIVE training on how we bootstrapped RB2B $0-$3M ARR with only 5 people in 6mos. This is the behind-the-scenes stuff I wanted to know when I was stuck. If you want to learn WHAT'S POSSIBLE, join us today at 2pm ET: events.rb2b.com/webinar