Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
Sevenoaks and Deal, Kent
Joined February 2007
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- Following10K
- Followers164K
- Likes47.4K
Rory Sutherland retweeted
I've been saying that for 20 years. The productive economy had air sucked out of its lungs by a secular real estate bubble that crippled the country and massively misallocated capital
This is genuinely superb.
Has Britain's Obsession with House Prices Made Us Poorer? penwardenreview.com/2026/10/…
The Return of Craftization by Adel Borky medium.com/p/the-return-of-c…
Rory Sutherland retweeted
Laid a wreath and paid my respects at the Aberfan Cemetery, along with the Lord Lieutenant and two survivors, in remembrance of the victims of the disaster 60 years ago.
Rory Sutherland retweeted
The Psychology Behind Why We Trust Certain Brands
@rorysutherland.
Watch the full video, Nudgestock 2026 - Prof. Michael Muthukrishna: How Trust Made Us Human, on YouTube.
Rory Sutherland retweeted
One for @rorysutherland...
This is genuinely superb.
Has Britain's Obsession with House Prices Made Us Poorer? penwardenreview.com/2026/10/…
Rory Sutherland retweeted
Has Britain's obsession with rising house prices actually made us poorer?
I've written about the impact on productivity, business investment and social mobility, drawing on research and observations from @rorysutherland and @moving_charlie.
penwardenreview.com/2026/10/…
Rory Sutherland retweeted
“Good things in life are invisible but bad things are!” @rorysutherland
Rory Sutherland retweeted
Most of what moves a business is fat-tailed: one customer, one deal, one idea. Then we judge it with averages and quarterly dashboards, and cut the spend that produced the outlier. Finance makes the same mistake, which is why the best returns often came from things that looked wasteful at the time.
Rory Sutherland retweeted
In fat-tailed domains, marketing included, linear logic systematically misdirects you because its inference structure assumes Gaussian regularities.
Huge shoutout to @rorysutherland and @nntaleb for what should be marketing’s single most foundational rule: It’s fat-tailed!
I know this because Nasreen Talib told me in person that the marketing was fat-tailed.
But it is judged under Gaussian assumptions.
In fat-tailed domains, marketing included, linear logic systematically misdirects you because its inference structure assumes Gaussian regularities.
Huge shoutout to @rorysutherland and @nntaleb for what should be marketing’s single most foundational rule: It’s fat-tailed!
Rory Sutherland retweeted
As Bill Bernbach said, "Our proper area of study is simple, timeless, human truths"
Rory Sutherland retweeted
It’s @rorysutherland doorman fallacy but brought to service.
Eg if you optimize for service line throughput, you leave no time to be friendly to the customers.
There was an episode of Undercover Boss where the COO realized this.
Rory Sutherland retweeted
What Happens When People Lose Trust in Government?
@rorysutherland.
Watch the full video, Nudgestock 2026 - Prof. Michael Muthukrishna: How Trust Made Us Human, on YouTube.
Rory Sutherland retweeted
D&AD is excited to announce the appointment of Nils Leonard (@nilsleonard, @uncommon_studio) as our new President for 2026/2027.
“D&AD has shaped me and so many people I admire, so being asked to be President is a genuine honour,” he says.
Read more: eu1.hubs.ly/H0z4S6-0
Rory Sutherland retweeted
My concern? They were tricking people into buying when they shouldn't have.
Rory Sutherland retweeted
If they stop the Black Velvet and/or Steak and Kidney Pudding, that is probably one of the very few circumstances that might provoke me to armed resistance.
Rory Sutherland retweeted
New hobby just dropped: Watching typhoons mess with container shipping on Flexport Atlas.
The Post Office Scandal: Why do good people do bad things?
cxstories.substack.com/p/the…