@RootToMarket

Digital Director. Search, Paid Ads, Analytics. Former conversion guy. Journalist by trade.

 Essex
Joined February 2011
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So sad. Sarah helped me a lot when I was at the Observer. What a brilliant writer and a lovely person. RIP.
The Guardian
@guardian6 Apr 2021
'Brilliant and versatile' Observer and Guardian journalist Sarah Hughes dies at 48 theguardian.com/media/2021/a…

'Brilliant and versatile' Observer and Guardian journalist Sarah Hughes dies at 48

Hughes’ work ranged from hard-hitting overseas reports, to sport and television writing as well as candid accounts of coping with cancer

theguardian.com
Replying to @peeplaja
Thanks!
Replying to @peeplaja
Any books on this you’d recommend?
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Replying to @peeplaja
Always good to refresh and sharpen the tools. Ogilvy on Advertising and Cialdini’s Psychology of Persuasion are books I return to. Any other recommendations?
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