London based, award-winning creative agency. Transforming brands, humanising stories and challenging traditional B2B marketing.
London
Joined September 2013
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If there’s one thing we’ll never tire of crowing about in the Rooster Punk coop, it’s the transformative power of humanizing in B2B. So much so, we were inspired to create a little film about it. Hope you enjoy!
#HumanizingB2B #B2B #Marketing
📊 We analysed 700 B2B brands through the lens of our Humanizing B2B framework.
Read B2B Marketing’s Final Frontier here 👉: eu1.hubs.ly/H0xmmKY0
Today we're launching our latest Story Punks episode with Robert Norum, one of B2B's leading voices on ABM and demand strategy.
Sign up for the session here: eu1.hubs.ly/H0xh3Q30
#ABM #B2BMarketing #BrandStrategy #DemandGeneration #AccountBasedMarketing
AI isn't replacing B2B marketing. It's redesigning it.
That was the biggest takeaway from B2B Remastered, where we brought together senior marketers to explore what the future of our industry really looks like.
You can read the full event recap here:
eu1.hubs.ly/H0x5c920
Chief Cheerleader = best global marketing leader? Ruth Connor, CMO for BI at Coface, says yes. She leads global marketing teams driving customer adoption + growth across tech, insurance, financial services.
Sign up to get the video in your inbox: eu1.hubs.ly/H0vpk1s0
Marketing = colouring-in department? Not anymore. Story Punked
new episode video drops 3rd June, 5pm GMT.
Sign up: eu1.hubs.ly/H0vj6hK0
#B2BMarketing #MarketingLeadership #StoryPunked #RoosterPunk #HumanizingB2B
🌍We've always been about business as a force for good. From humanizing energy transitions for giants like Capgemini to amplifying climate tech believers, we're all in on stories that grow brands and the planet. No greenwashing. Just bold action. #EarthDay2026 #HumanizingB2B
Is your brand truly connecting- or just talking? Discover where your B2B story stands with Pulse, our diagnostic tool built for rebels, anti-establishment thinkers. Get clear, actionable insights to lead with empathy, purpose, and a story-first approach eu1.hubs.ly/H0ty--s0
🔥 Rooster Punk just crashed @TheDrum's B2B Agency Hotlist! No bland here- just stories that spark joy, growth, and a bit of mischief.
Go have a nosey, and see why we’re on the hotlist: eu1.hubs.ly/H0tqJfb0
#HumanizingB2B
Enterprise transformation is never easy. See how we helped @Colt_Technology cut through complexity and reposition for a new era of simplicity, everyday: eu1.hubs.ly/H0t6cFM0
#B2BMarketing #BrandTransformation #TechnologyBranding #RoosterPunk #Colt #HumanizingB2B
Who really feels safe to shape the conversation in B2B?
For IWD 2026, our own Bea Alabaster makes the case for psychological safety as a growth lever – not a nice to have.
Read her B2B Marketing blog here- eu1.hubs.ly/H0sl7PB0
Meet Pulse: Our FREE AI-powered brand health check for B2B marketers. Scans your pages and gives you a sharp, no‑fluff report on how your brand really feels and what to fix fast.
👉 Take Pulse and get your report: eu1.hubs.ly/H0qh7V40
🎄 Spirits were high at this year’s Rooster Punk Christmas do! Big cheers to Team Rooster for bringing the joy (and questionable Victorian dance moves). Here’s to more stories, laughter and creativity in 2026!
Wrapping up the year in true Rooster Punk style by treating our incredible clients to an unforgettable Chef's Table at Claridge's. Here's to more bold ideas, bigger results, and unforgettable moments ahead! 🥂
#B2BMarketing #ClientAppreciation #Claridges
Today’s the day. ⏰
Seats are disappearing fast so register now to grab your spot live AND have the recording land straight in your inbox.
👉tinyurl.com/52htv7f4
#HumanizingB2B
Grateful for our incredible clients and partners across the pond this Thanksgiving. Wishing you connection, creativity, and moments that matter.
#Thanksgiving2025 #RoosterPunkCommunity
Highly Commended at last night’s B2B Marketing Awards for The Access Group’s ‘It’s not magic, it’s Evo’ campaign.
See how we launched an AI product with a human story: eu1.hubs.ly/H0q09jj0
#HumanizingB2B
Ruffling feathers for the B2B Marketing Awards tonight with The Access Group! Fingers crossed for “It’s not magic, it’s Evo.” Good luck to all! See you on the dancefloor! #HumanizingB2B #B2BMarketingAwards
How do you create a B2B campaign people actually care about? We captured the standout insights from the @FT Media Matters event in a quick cheat sheet. Dive in here: eu1.hubs.ly/H0pZm440
#HumanizingB2B
7 days left! Get game-changing brand insights with Faith Wheller- sign up now. tinyurl.com/52htv7f4
A proud moment for the Coop, we took home silver at @TheDrumAwards with The Access Group's 'It's not magic. It's Evo' campaign for Best Product/ Service Launch.
#TheDrumAwards #HumanizingB2B #B2BMarketing