They steal our content. They wipe out our traffic. They penalize us for having affiliate links or ads to make up for that loss of income. They tell us to ditch thin content, then later admit that GSC was underreporting clicks. They tell us expertise and experience are important signals, then bury first-hand content under crap written by freelance generalists using AI. They tell people hit by HCU that recovery is possible in a couple weeks…months…maybe next update? They impose site-wide penalties on small sites which tend to be solo sites, but page-based penalties on big publishers who’ve got the staff to fix things. They elevate big brands that have scraped content from smaller ones without adding anything new, then punish small sites with original content for optimizing so they’re found in search. And literally overnight they rip established sites with good DA and excellent traffic out of the top 3 on a wide vertical and sink that site’s traffic and income. Avoiding Creator burnout? You caused it, Google. How stupid do you think we are that you’re still trying to pretend you’re helpful to creators in any way? You’re the single biggest threat to original, heartfelt and helpful content out there.