It’s no secret that repeat customers are good for business, yet most brands remain focused on driving customers only to the point-of-sale. Great #CX goes further to examine the post-sale stages of #CustomerEngagement, building #Retention efforts into the core of the business.

Mapping the #CustomerJourney through the lens of #CX will help identify friction at any given touchpoint, but resolving that friction happens internally. #EX mapping uncovers where there’s a misalignment, providing actionable steps to close experience gaps from the inside out.

ATTN MARKETERS: Have you seen our modern #MarketingFunnel? At RocketSource we don’t believe customer relationships stop at the point of sale – that’s where #CX really gets going. What’s so different? This funnel prioritizes #CustomerRetention as a mechanism for driving growth.

Wondering what metrics you should be tracking to calculate #LTV? Here’s a breakdown of applicable metrics across the #Retention side of the #BowTieFunnel. These actionable metrics will ultimately filter to the top of the funnel, building vanity metrics everyone knows and loves.

If your business is growing, it's shifting — and sustaining an accelerated growth trajectory doesn’t happen by accident. Navigating strategic inflection points shouldn’t be a guessing game. Capture momentum by analyzing what’s driving #CustomerRetention across the #BowtieFunnel.

Struggling to drive new customers into your #MarketingFunnel? Take a look at this. We expanded on the traditional AIDA funnel to focus on both #Acquisition AND #Retention. Understanding what makes customers loyal to your brand won’t just increase LTV – it’ll also lower your CAC.

Building sustainable growth is about more than #LeadGen & #Acquisition – it’s about re-engaging the customers you have to increase #Retention. If you’re not focusing on both sides of the #BowTieFunnel, your CAC:LTV ratios will show it. bit.ly/30t2lZh

Looking for data that will help you lower your CAC? Start by looking at what’s driving LTV. Our expanded #MarketingFunnel reimagines the #PathToPurchase as a #PathToLoyalty – your current customers are your strongest asset for driving growth.

Using a #LoyaltyLoop methodology allows you to track your #CustomerEngagement beyond a linear path-to-purchase. By factoring in post-purchase retention you can go beyond metrics like ROAS/CAC, and ask "What is the #LTV of each new customer brought in?" bit.ly/LTVCAC

It’s difficult to drive long-term growth if you don’t have #AdvancedAnalytics in place to monitor #CustomerBehavior. We developed the #BowTieFunnel to better analyze what drives buyer #Retention and inform #Acquisition strategies across the #CustomerLifeycle.