Helm Ag recently acquired a majority stake in Plantix. Is it a case of 1+1=3? When I profiled @PlantixApp for the first time in Sep’2020, I wrote, "While agri-input firms invest in rural credit, channel and retailing, and agricultural extension services to the extent necessary to preserve the profit margin they gain from selling agrochemical products, crop-advisory startups, on the other hand, want to spread their services to as many places as possible - every agri-input firm they serve increases their addressable market." Plantix has come a long way. As per their website, it covers ‘30 major crops, detects over 600 plant damages, is available in 18 languages, and has over 20 million downloads worldwide already’. And like the proverbial Amazon jungle saying goes, it is "Day 1", when you explore the potential of this synergy between Helm Ag and Plantix. It was fun digging the tentacles of HELM AG and seeing how Plantix fitted the entire puzzle. Only for subscribers of @agribizmatters Link: agribizmatters.com/i/1403461… Image Credits: Aadi K