Rob Rosenberg (@RobRosenberg) profile picture

Rob Rosenberg

@RobRosenberg

President of Springboard Brand & Creative Strategy - a marketing and branding company specializing in life care industries. Author of Hospital Branding Blog

hospitalbranding.blogspot.com
Joined December 2008
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Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)Photo by Rob Rosenberg (@RobRosenberg)
Rob Rosenberg retweeted
IHA (@IHAhospitals) profile picture
IHA
@IHAhospitals28 Dec 2020
Healthcare heroes are working tirelessly to care for their communities amid COVID-19. Please think twice before attending a New Year's Eve party, as indoor social gatherings increase the risk for the virus to spread.
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New #TPS5: @chrisboyer (with support from @RobRosenberg) share top #hcmktg #hcsm #hcldr stories: including the 8-second rule for brands, social media misinformation handling, breaking the glass ceiling in healthcare technology, and more: touchpoint.health/podcast/th…
Image from touch point media (@tpmnetwork)
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"8 Ideas for solving the "8 Second Rule"​ for healthcare brands" linkedin.com/pulse/8-ideas-s… by @RobRosenberg on @LinkedIn
8 Ideas for solving the "8 Second Rule"​ for healthcare brands

8 Ideas for solving the "8 Second Rule"​ for healthcare brands

When it comes to reaching and motivating consumers, healthcare marketers face a double “whammy.” First, studies show that the average person is exposed to 7,500 brand messages and marketing content...

linkedin.com
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New #touchpoint podcast: @chrisboyer & @reedsmith discuss brand challenges during this public health crisis, and @RobRosenberg from @SpringboardBCS shares ways #healthcare can evolve their brand positioning: touchpoint.health/podcast/tp… #hcldr #hcmktg #mcsmn
Image from touch point media (@tpmnetwork)
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Catch my latest edition of Brand Brew; a good discussion on what’s hot in branding over a good cup of coffee. m.youtube.com/watch?feature=…
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Rob Rosenberg retweeted
Chris Boyer (@chrisboyer) profile picture
Chris Boyer@chrisboyer6 May 2020
Listen in as @reedsmith and I discuss topical challenges brands face, and @RobRosenberg shares ways #healthcare brands should evolve. #hcldr #mcsmn #hcmktg #hcsm
touch point media (@tpmnetwork) profile picturetouch point media@tpmnetwork6 May 2020
New #touchpoint podcast: @chrisboyer & @reedsmith discuss brand challenges during this public health crisis, and @RobRosenberg from @SpringboardBCS shares ways #healthcare can evolve their brand positioning: touchpoint.health/podcast/tp… #hcldr #hcmktg #mcsmn
Image from touch point media (@tpmnetwork)
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How agencies and clients should act differently during different times. It's not business as usual! springboardbrand.com/lessons…
Lessons for Marketers & their Agencies

Lessons for Marketers & their Agencies

Lessons for marketers take during this time of crisis. Different times require different actions with social distanicng being the new normal.

springboardbrand.com
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How agencies and clients should act differently during different times. It's not business as usual! springboardbrand.com/lessons…
Lessons for Marketers & their Agencies

Lessons for Marketers & their Agencies

Lessons for marketers take during this time of crisis. Different times require different actions with social distanicng being the new normal.

springboardbrand.com
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Happy Holidays!
Rob Rosenberg (@RobRosenberg) profile pictureRob Rosenberg@RobRosenberg22 Nov 2019
"8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success" linkedin.com/pulse/8-changes… by @RobRosenberg on @LinkedIn
8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success

8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success

As 2020 approaches, there are important changes to make in order to help improve your personal and professional success in healthcare marketing. 1.

linkedin.com
"8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success" linkedin.com/pulse/8-changes… by @RobRosenberg on @LinkedIn
8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success

8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success

As 2020 approaches, there are important changes to make in order to help improve your personal and professional success in healthcare marketing. 1.

linkedin.com
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"8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success" linkedin.com/pulse/8-changes… by @RobRosenberg on @LinkedIn
8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success

8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success

As 2020 approaches, there are important changes to make in order to help improve your personal and professional success in healthcare marketing. 1.

linkedin.com
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Hospital Branding: Hospital Branding Tips: 5 Ways to Keeping Your Healthcare Marketing Content Fresh: hospitalbranding.blogspot.co…
Hospital Branding: 8 Changes to Make in 2020 to Improve Your Healthcare Marketing Success: hospitalbranding.blogspot.co…
Hospital Branding: Hospital Branding | What comes first – your position or the name?: hospitalbranding.blogspot.co…
Create and develop a 360-degree brand that engages consumers both locally and globally at SMASH 2019. @RobRosenberg shows you how! bit.ly/SMASHExperience #smashsrcare #digital #marketing
Image from SMASH - Senior Care Marketing & Sales Summit (@SrCareSummits)
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Brand relevance is created not only on what's important to consumer lifestyles, but also what's meaningful in their lives. linkedin.com/pulse/reviving-… via @LinkedIn
Reviving your healthcare brand's cultural relevance with CSR

Reviving your healthcare brand's cultural relevance with CSR

Twenty years ago, when some companies were "printing money," corporate social responsibility (CSR) strategies were often developed as a way to deflect consumer attention away from big profits,...

linkedin.com
Delighted to be featured on this month's #touchpoint podcast on generational marketing and its impact on medical associations.
touch point media (@tpmnetwork) profile picturetouch point media@tpmnetwork14 Aug 2019
New #touchpoint episode - @reedsmith @chrisboyer @RobRosenberg discuss digital marketing and branding differences between the generations. touchpoint.health/podcast/tp… #hcmktg #mcsmn #hcsm
TP132 - Bridging the Digital Gap » Touch Point Media

TP132 - Bridging the Digital Gap » Touch Point Media

While digital tools and technologies has become an essential part of our lives in society, do different generations...

touchpoint.health
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New #touchpoint episode - @reedsmith @chrisboyer @RobRosenberg discuss digital marketing and branding differences between the generations. touchpoint.health/podcast/tp… #hcmktg #mcsmn #hcsm
TP132 - Bridging the Digital Gap » Touch Point Media

TP132 - Bridging the Digital Gap » Touch Point Media

While digital tools and technologies has become an essential part of our lives in society, do different generations...

touchpoint.health
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What can appliance-seller Abt teach hospitals about keeping patients happy? chicagotribune.com/business/…
What can appliance-seller Abt teach hospitals about keeping patients happy?

What can appliance-seller Abt teach hospitals about keeping patients happy?

On a recent day, a small group of hospital leaders gathered in an unlikely place to learn more about keeping patients happy: suburban megastore Abt Electronics. They sank into cushy recliners in...

chicagotribune.com
Check out the agenda! Make this part of your summer schedule! Best Practices for Health Care Marketing Conference aliconferences.com/events/be…
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