Rob Reich | Jobs for ADU Builders

I used to think working harder would fix everything. Turns out clarity fixes more than effort ever did.

I don't work with contractors under $2M revenue anymore. Not because I'm picky. Because below that, they need operational help more than marketing help.

Most 'bad leads' are really unclear offers. That one took me too long to learn.

Most agency owners aren't bad at marketing. They're bad at picking one thing and staying with it long enough to see results.

If your business feels chaotic, it's usually not a systems problem. It's a focus problem.

I used to chase new ideas every week. Now I chase repeatable outcomes.

Churn hurts more when you actually care. That's how I know I'm building the right way.

Revenue hides problems. Profit exposes them.

Quick tip for contractors: Here's a simple Google post template that gets clicks: "[BEFORE/AFTER PHOTO] We just finished this [project type] in [neighborhood]. The homeowner wanted [problem fixed]. We delivered: - [Benefit 1] - [Benefit 2] - [Benefit 3] Call us at [phone] for similar projects." Copy, change, and use it. Watch leads come in.

My main offer is Web Design & SEO. Through building my own business, Maverix Design, and identifying the needs of my clients, I've acquired additional skills that could help with the entire business to provide better value:

Your calendar tells the truth about your priorities. Even when you lie to yourself.

If you can't tell me which marketing channel closed which job, you're guessing. Guessing doesn't scale. Tracking does.

6 years ago I gave myself 90 days to make the agency work. Day 87: First client signed. Still here. Sometimes success is just refusing to quit one day longer than seems reasonable.

A $5M contractor with no CRM is a worse client than a $2M contractor with basic systems. Revenue doesn't equal readiness. Systems equal readiness.

78% of homeowners hire the first contractor who responds. Not the best one. The first one. Speed is the cheapest upgrade in your business.

Cheap leads aren't cheap. You pay for them with your crew, your calendar, and every Saturday you spend chasing ghosts.

Most remodelers think referrals come from the work. They come from the last impression. The build is what she paid for. The walkthrough is what she remembers.

Made it to my kid's game yesterday. Middle of a workday. Business ran fine without me. That's the actual definition of success. Not revenue. Optionality.

Firing a $5K/month client cleared more revenue than landing one. The math is brutal until you live it.