You know whats moving in Jersey City? my GMC Denali 🙃 @GMC , @GMCSierraDenali, @GoGwatney

• Around 130–140 million Americans actively use a VPN. • 67 million people have used or use a private browsing mode. • Between 150–195 million Americans use iOS devices that feature Safari’s Intelligent Tracking Prevention (ITP). Add that all up, and you're missing a huge chunk of your audience if you're relying on #cookies, IDs, or PII. @Inuvo IntentKey circumvents all of that. So what does that mean for you? Full Safari reach: No cookies needed, no workarounds required. iOS compatibility: Targeting works across iOS apps and browsers where others fail. VPN-proof: Users masking their identity can still be reached based on what they’re reading and doing in the moment. Other #AdTech solutions can't touch that level of reach. linkedin.com/pulse/youre-mis…

Want to delete your data? Good luck finding a way how. A new report found that more than 30 data brokers actively hid their deletion instructions from Google. Good work to @WIRED for publishing a resource linking some of these hidden opt-out pages: wired.com/story/data-brokers…

One of the biggest questions #AdTech right now goes something like this: How do companies balance #privacy with consumer demand for more personalized experiences? Letting people choose exactly what information to share and under what conditions is one answer, argues Tilman Harmeling. Thoughts? #DataPrivacy techradar.com/pro/i-am-a-pri…

Reminder: Cookies are a dessert, not a strategy. If your AI targeting solution is really "cookie-free", why does it still need third-party data to perform? At @Inuvo, our proprietary AI, IntentKey, was built differently. Instead of chasing users around the web, IntentKey analyzes the content people are engaging with in real time to understand what people care about right now. Then, it uses those insights to build dynamic audience models based on intent, not identity. Here's what you get: Cookie-level precision without third-party cookies or privacy headaches. Just compliant and dynamic audience models.

The era of "black-box" automation is over. AI-driven #AdTech needs to be able to not only execute well, but also provide real intelligence that moves the needle. Most AI AdTech problems can't do both well, and they aren't transparent enough in how they collect and use data. @Inuvo's IntentKey is different. Unlike traditional AI-powered targeting, which forces advertisers into prebuilt audience segments with little insight, IntentKey puts real-time audience modeling directly into their hands. More here: inuvo.com/the-outcomes-era-i…

I hate to be the one to tell you this, but your cookie-based targeting strategy is not just outdated — it’s irrelevant. I sat down with @pesach_lattin to explain how @Inuvo's IntentKey AI ditches the 'who' for the 'why'. #AdTech #Privacy youtube.com/watch?v=7bBMJP2a…

Most AI ad tools on the market today are black boxes with little transparency and little flexibility. Here's how we're building AI that's not just built for automation, but outcomes: @Inuvo #AdTech inuvo.com/the-outcomes-era-i…

Things aren't always as they appear in ad buying. That's why you need a quarterly marketing mix modeling benchmark to keep your ROAS honest. Here's how team @Inuvo helped one of our partners course-correct their #AdSpend before it was too late. adexchanger.com/platforms/ho…

Privacy Sandbox may have bitten the dust, but that doesn't mean much in the grand scheme of things. Advertisers, it's not time to go back to "business as usual". Yes, Chrome is keeping cookies. But the rest of the web? Not so much. More here: linkedin.com/pulse/4-reasons…

If there's one thing I have to say about Google's cookie U-turn, it's this: Whatever you're building to target or measure ads, it needs to be built to last. (And hint: #cookies aren't it).

AI is powerful, but it's not a cure-all. Great perspective from @Inuvo's Barry Lowenthal on how to future-proof junior talent for the AI era. Critical, strategic thinking is about to become more important than ever. #FutureOfAdvertising @TheAIJournal1 aijourn.com/the-future-of-cr…

Continue to be amazed at what our AI knows. See how the audience size grows after the death of Pope Francis, spiking following Conclave and election of the new Pope Leo. See how the AI real-time interest hot spots are aligned with folks of Catholic faith. All generated by an Inuvo LLM without any cookies or identifiers or consumer data and if someone wanted to, could be messaged. Amazing. Try to do that with any other programmatic AdTech in about 1-minute. @AdtechGod @EricTilbury_RTB @Inuvo

Let's face it: The wrong ad strategies annoy your customers. That's why more isn't always better. Cast too wide a net, and you may end up doing more harm than good. @adexchanger #Advertising adexchanger.com/data-driven-…

Is #ContextualAdvertising the answer to the privacy-first question? It's not the whole answer, but it IS an important part. At @Inuvo, we designed our system to move between user ID and contextual targeting. This flexibility allows us to optimize performance in real-time.

There's no such thing as 100% total privacy online, but that doesn't mean you can't maximize control over your data. When used alongside privacy-compliant browsers, VPNs can make it harder for companies to track, store, and sell your data. #DataPrivacy pcworld.com/article/2651306/…

I was wondering if our AI would be able to model Recession Fears - Here's what it generated. The Categories (these are drivers of the interest) look really good. The sentiment towards Recession models real world activities perfectly. The places where there's more interest (Green) on the Map are curious as are the Age and Gender distribution of interest. Very cool, all generated by an AI.

Key Takeaways from IAB's State #Privacy Law Survey: • Unified #DataPrivacy approaches are winning out against state-specific ones • Defining what is/isn't sensitive info is still a challenge • Brands realize data clean rooms aren't the end solution iab.com/insights/state-priva…

Real-time insights aren't just a game-changer for #marketing - they can help you refine your product strategy too. Here's how our IntentKey unlocked deeper audience intelligence for furniture brand James & James. @Inuvo