Return to Email

Looking to build your fan base and grow your newsletter subscriptions? Fear not, fellow entrepreneur! I've got five surefire tips to help skyrocket your subscriber count. Buckle up, it's time to get subscribed! 🧵

The right email to the right person could change your business forever.

☝️Email has an average ROI of $44 for every $1 spent. That's 4 times higher than any other channel.

That's a wrap! If you found this thread useful and you're into email marketing I'm sure we can connect and exchange some great ideas about email growth. 1. Follow me @ReturnToEmail for more threads like this 2. RT the tweet below to help other people with email

Ok, so to recap: 1. Spice up your Newsletter description 2. Improve your social media bio 3. Tune up your Welcome Email 4. Change how you share your newsletter on social media 5. Jazz up the promotion of your newsletter

To track the effectiveness, use tracking codes on the links and measure the generated subscribers. It works best when cross-promoting with newsletters that share similar audience interests.

You don't have to swap paragraphs, you can simply mention each other's newsletters in your own. The method you choose doesn't matter as long as you introduce your audiences to each other's newsletters.

When executing the cross-promotion, offer a paragraph promoting your newsletter for the other person to include, giving both parties control over the messaging shared with readers.

To make it happen, reach out to the person and propose the idea of incorporating guest messages in each other's newsletters. Keep the proposal friendly and concise. Provide a brief description of your newsletter and highlight its relevance to their audience if necessary.

5. Jazz up the promotion of your newsletter Cross-promotion is an effective and cost-free way to attract new subscribers. By collaborating with another newsletter creator whose audience aligns with yours, you can mutually promote each other's newsletters.

Everyone's following is different. Experiment to find the best approach for your newsletter and audience.

Additionally, when sharing individual issues, repurpose the most valuable content in your social posts. Give people a reason to share, click, and ultimately subscribe by providing valuable content directly in the post itself.

Engage potential subscribers by telling a personal story about your newsletter's purpose and the problems it solves. Make them feel that your newsletter is specifically for them.

4. Change how you share your newsletter on social media To effectively share your newsletter on social media, avoid simply posting a headline/link. Instead, craft social posts that provide value without requiring readers to click the link.

The best way I know to create a killer welcome email tailored to your audience is by taking the Welcome Email challenge. It has everything you need to write a welcome email that engages your readers and turns them into customers. returntoemail.gumroad.com/l/…

Many creators miss the chance to start a meaningful conversation and offer help in their welcome email. By doing so, you can make the most of this valuable opportunity and create a strong connection with your audience.

3. Tune up your Welcome Email Use the potential of your welcome email to create momentum. Instead of doing nothing or using default text, take the opportunity to engage and assist your subscribers.

Craft your bio using this template: describe your value in the first sentence and include a call to action in the second.

Use a call to action in your bio, highlighting the value people will gain from clicking the link. Ensure that the link leads directly to a page where users can take action, such as signing up for your newsletter.

2. Improve your social media bio Maximize the impact of your social media bio and link. Avoid generic bios and pointless jokes. Instead, focus on conveying the value you offer to potential followers. Don't waste the link by directing it to your homepage or other social channels.

Use this formula: [Newsletter Name] helps [Target Audience] solve [Problem/Challenge] by sharing [Content/Solutions]. For example, instead of saying your newsletter is about TV show rants, emphasize that it's a guide to save time and frustration by recommending good shows.