The #RepTrak Company™ is the world’s leading reputation data and insights company.
Joined May 2009
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The RepTrak Company retweeted
This week on Coffee Break, Kylie Wright-Ford, CEO for The @RepTrak Company talks about trends in corporate reputation in the era of COVID-19 and its impact around the world.
prweek.com/article/1733502/c…
The RepTrak Company retweeted
Fascinating developments in the talent war with Portugal trying to attract remote workers by competing on balance-friendly norms. I see they stopped short of passing a "right to disconnect" law. A good #Workplace is one of the 7 drivers of reputation.
eu.usatoday.com/story/news/w…
The RepTrak Company retweeted
As COP26 continues this week, companies continue to step up and declare what they are doing for netzero goals. @ToyotaMotorCorp @ToyotaAustralia is set to launch their beyond zero car -- good for their #reputation. @RepTrak score for Australia is 81!
theguardian.com/environment/…
The RepTrak Company retweeted
It was a rough week for @instagram last week. Such moments have a #reputation flow-on effect and can weaken benefit of the doubt. The good news is that companies that have a track record of openness and transparency in such moments can recover.
bbc.com/news/technology-5879…
The RepTrak Company retweeted
We have some great roles open @RepTrak right now! Check it out - grnh.se/0e7165a13us
The RepTrak Company retweeted
Now things get interesting in the COVID fight! #innovation is an important driver of #reputation for pharma companies. @Pfizer leads on but this pill news will bolster @Merck. @TakedaPharma leads in being seen as 'first to market'. Watch this space..
wsj.com/articles/pill-intend…
The RepTrak Company retweeted
Lots of chatter today about impact of social media platforms and the #reputation impact of product choices. Industry average @RepTrak score for the perception of conduct is 59.8. @LinkedIn is the industry leader with a score of 69.7!
wsj.com/articles/facebook-pa…
The RepTrak Company retweeted
Couldn’t agree more with @torodneptune on this view
If your #brand really has meaning + enterprise value, it should serve as THE decision-making lens for every decision made (capital allocation/deployment, hiring, product design/development, m/a) within the organization!
The RepTrak Company retweeted
It’s also the key to sales and marketing alignment. Read more: hubs.li/H0WPlHy0 Written by @AJawin of @RepTrak
The RepTrak Company retweeted
Calling all job searchers! Looking for a great company to work? Look no further and apply to @RepTrak here! grnh.se/0e7165a13us
The RepTrak Company retweeted
Fascinating move by @ford CEO @jimfarley adding serious talent commitments. Innovation is one of the 7 drivers of #reputation and retailer @Lowes is a leader among retailers. @Ford has a big opportunity here.
cnbc.com/2021/09/13/ford-tap…
The RepTrak Company retweeted
I’m cheering for @MorganStanley in this goal. Workplace is one of the 7 drivers of #reputation and equal opportunity is a key factor. Which fin services company leads on equal opportunity? @CharlesSchwab does with a @RepTrak score of 72.9. bloomberg.com/news/articles/…
The RepTrak Company retweeted
Workplace is one of the 7 drivers of #reputation. @Nike is taking an empathetic approach to its employees ahead of their #RTO with a mental health week. But who has the best @RepTrak workplace scores in the footwear and apparel sector? @Adidas does!
finance.yahoo.com/news/nike-…
The RepTrak Company retweeted
Most industries took a hit to their reputations during the pandemic, but banks bucked the trend. Our annual Survey of Bank Reputations explains why. @AmericanBanker @RepTrak
trib.al/ud5LYRs
The RepTrak Company retweeted
Apply to work @RepTrak today! Where we prove that doing and saying the right thing is good business. 💪
grnh.se/0e7165a13us
The RepTrak Company retweeted
.@TheEconomist: Tim Cook’s decade at Apple makes him the most successful “successor CEO” ever.
“Dedication, attention to detail and an instinct to do the opposite of what Steve Jobs might have done earn him that accolade”
The RepTrak Company retweeted
We're hiring in a lot of departments! Check out our @RepTrak openings! grnh.se/0e7165a13us Join us!
The RepTrak Company retweeted
.@scottomelianuk asked me why it's so hard for us to take steps towards our well-being. Human beings sometimes need a catalyst to make a change. Mine was collapsing from burnout, but a less painful intervention that you can start anytime is to try a Microstep. #PurposePowerSummit
The RepTrak Company retweeted
Happening now at the #PurposePowerSummit: Hear the results of the largest empirical study ever conducted to measure perceptions of brand purpose. @RepTrak's @shahngriff and @Frogism's @ChipWalkerNYC will announce the top 25 brands. Tune in: on.inc.com/5GU58lb