PR done the right way. Results, not fluff. Tech, consumer, action sports, finance, beer, SAAS, outdoor, and more. Affiliate marketing experts.

San Diego, CA
Joined August 2009
@RemedyPR retweeted
If you’re an investor in hardware and physical AI and you rely on technical advisors for due diligence who haven’t shipped products and only have R&D experience, you’re not gonna make it.
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When everyone has access to AI, original thinking becomes the real PR advantage (Lucy Jane) hubs.ly/Q04tMqND0 #PR #PRthinking #PRtips
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The easiest PR mistake brands can avoid: Not having the details easy to find (by #AEO or humans). Most reporters want to get it right. But speed matters & Deadlines just don't always leave time to call your PR team. If they can find them. #PublicRelations #GEO
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Launching a PR program without an affiliate link is like playing tennis with a racket that has no strings. You can occasionally hit the ball. But you won't come close to winning. #PublicRelations
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Easy PR Relevance Check: You have an idea. You think it's perfect for an earned media program. The next step is to review the media you want to be in, and see if they cover similar angles and topics. #PublicRelations
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Potential Partner: Can you get us on @TechCrunch ? (sub in whatever top tier publication that your industry values) Us: Yup. Potential Partner: Great... we need to be published there tomorrow. Us: 🤦‍♂️Then hangs up the ☎️.
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If you love #craftbeer, this is for you. @mensjournal has the 411 on the return of a fan favorite from @lagunitasbeer via @PinterFreshBeer Compact, no mess, and the only way to get your hands on a legendary brew xitter.cf/MensJournal/status/204… #Lagunitas
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If your PR team isn't handling your #affiliateprogram , then your e-comm team NEEDS to stay in touch with them. Why? As media update holiday gift guides, they want to know what's selling, trending, & getting the clicks. #PublicRelations
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#VibeCoding + #PublicRelations = the ultimate in #GEO 🤣
#BreakingNews We're launching #vibePR courses in 2026, which will dovetail nicely with our #PRai courses. Ok, I'll stop now... but seriously, DM to get on the list. #PublicRelations
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I've watched my fourth @youtube video featuring SEO experts on how to hack #AEO, getting your brand in front of ChatGPT, Claude, Gemini, Perplexity, etc. These agencies are glossing over the fact that brands with strong #PublicRelations teams are already winning. #PRSA
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Can you name a rebrand or logo refresh that was taken well by the general public? #branding #AskingForAFriend (and future podcast)
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Is your brand mission-driven?
🦈#MissionDriven has jumped the shark.🦈 Every organization is mission-driven. The question is, "What mission?" #PublicRelations
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If you think your customer's journey to purchase is a straight line, then you're not thinking like your customer. They're not sand going down a funnel. They're a small #SuperBall thrown into a room with multiple surfaces to bounce off. #PublicRelations
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#Bladdersupport is a stigmatized topic, especially for #strongwomen active in the gym or elsewhere. #CNTRL+ is looking to change that. Their site is live, so we're sharing the work we've done with them on our website at remedypr.com/brand-exprience…
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Don't make this #PublicRelations mistake. When it comes to PR & earned media, it's a competition for journalist attention based on truth. If you're not the ____, don't say you're the ____. Instead, explain where it is your brand/executive/event provides value.
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#PublicRelations The #ChatGPT5 PR fail that could have easily been prevented. linkedin.com/pulse/chatgpt-5…
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