PMax or Search with AI Max? If your customer types what they want, start with Search and AI Max. If they need to see it before they want it, use PMax. Running both? A search that matches your exact match keyword word for word goes to Search, not PMax.

If your Google PMax campaigns are failing, try these four settings before you quit: Brand exclusions New customer acquisition goal Final URL expansion off First party audience signals Your ROAS will drop. That's not a failure. That's PMax finally finding new buyers.

AI doesn't cite the best summary. It cites the page that adds something new. What gets cited: original data, first hand results, direct answers, tables, and a clear point of view. Before you publish, ask: what is on this page that AI can't find anywhere else?

An “Excellent” Ad Strength doesn't mean your Google ad will convert. The score doesn't predict conversions. 10 headlines with the same keyword look like one headline to Google's AI. Give it distinct reasons to click: relevance, ROI, trust, and what makes you different.

If one ad eats 90% of your Meta budget, you're testing the wrong thing. Meta reads your creative to decide who sees it. 5 small tweaks of one ad look like one ad to the AI. Before your next test, make sure every ad gives a different reason to buy.

If you are building websites with AI, check this before you publish. Right click your page and choose View Page Source. If your text and links are not there, most AI crawlers cannot see them. Ask your AI builder to render pages as HTML and use standard links.

94% of the YouTube videos AI cited were long form. Shorts got 5.7%. 41% had fewer than 1,000 views. What they had instead: they taught something, had detailed descriptions and used chapters. Source: OtterlyAI study of 100 million AI citations.

Reminder: Retargeting is the cheapest form of paid marketing. Create a Meta ads audience of your Instagram and Facebook engagers Create a Google Ads audience of your website visitors and YouTube viewers Run Low budget campaigns to bring them back

If you are looking for an AI service to sell that almost nobody is offering yet, start with AI video. Every business needs to be on YouTube, and most aren't. And video is now something ONE person can do with AI. Reply "YouTube" to get the full guide.

Google now gives brands and creators their own profile page in search. You cannot apply for it. You qualify. 35,000 followers on one platform. YouTube, Instagram, X or TikTok. One of them, not all four. Before somebody buys, they google your name. This changes what they find.

AI video costs you every time you press generate, and you never get it right first time. Wrong angle. Then the face changes. Then the light does not match. Ten tries later: one usable clip, a lot less credit. Free guide that fixes it: learn.reliablesoft.net/resou…

Everyone tells you to start by copying your competitors' hooks. Wrong order. Write 20 posts for one person you can picture. That is how you find out what you sound like and who actually shows up. Then go and look at the competition.

A simple digital marketing roadmap for beginners in 2026. Build your foundation Win visibility in search Acquire customers with paid media Build and nurture an audience Measure and monetize Which one are you on?

Every week somebody emails me asking which AI skill to learn from scratch after a layoff. My answer disappoints them. You spent twenty years learning one industry. Point AI at that instead of starting again from zero. Being new at something is not an advantage.

Last week I asked my 70,000 email subscribers what they want to see next. Top answer: what AI services can I sell to clients? The easiest way to make money with AI is not to sell AI. Sell the same services they bought last year, delivered faster and better.

Harvard Business School is selling a $699 course taught by AI avatars of its own instructors. Built with HeyGen. You don't need a camera. You need a good script and something worth teaching. Your excuse just expired.