This is actually DOPE 🐊 XRP is about to be marketed directly to mainstream America. Starting with the 2026 Florida football season, the XRP logo will be prominently displayed ON THE FIELD at Ben Hill Griffin Stadium as part of Ripple’s multi year partnership with Florida Athletics. Think about what that means. Tens of thousands of fans inside the stadium National television exposure Digital + social media exposure XRP branding across events and signage Financial + digital asset education across the university This isn’t an obscure crypto sponsorship targeted at people who already own crypto. It’s XRP being put directly in front of everyday sports fans, students, families and millions of viewers. For years we’ve talked about getting XRP beyond Crypto Twitter and into the mainstream. Well… this is what mainstream adoption and brand awareness actually looks like. Imagine watching Florida football and seeing XRP painted on the field. The shift is happening.