
The ultimate referral marketing app for DTC brands. Available for @shopify @BigCommerce @WooCommerce @AdobeCommerce and custom stores!
Earth
Joined April 2009
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A welcome gift can give new advocates something of your brand to try, use, and talk about.
ReferralCandy’s new Product gift benefit lets Shopify merchants give advocates and affiliates a specific product for free. Choose the product and variant, and members claim it through a discount code at your store’s checkout.
You choose who receives the gift and whether your store or the member pays shipping.
Available now for Shopify merchants.
Read more about it here: referralcandy.com/blog/shopi…
Find people your customers already trust, and then give them a product worth talking about.
Gymshark’s early growth shows how powerful that combination can be.
Stanley almost stopped selling the Quencher!
Three women stopped them from doing so by buying 5,000 cups, which they sold out in days, helping the brand discover a new audience.
here's the story of how it happened:
Stanley almost stopped making the Quencher.
Then three women bought 5,000 cups, sold them out in days, and helped the brand discover a new audience.
Pay attention to the customers who already love your product, they might see something you’re missing 👀
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
🚀 How SaaS teams automate customer referrals in 2026
Manual referral tracking breaks quickly once volume grows.
A working system must track conversions, verify purchases or subscriptions, issue rewards, flag fraud, and attribute revenue.
5 tools that handle this:
1⃣@cello_hq: Embeds referral flows inside the product and links attribution to billing events via Stripe or Chargebee
2⃣@FirstPromoter: Tracks affiliate commissions, subscription payments, renewals, upgrades, and cancellations
3⃣@ViralLoopsHQ: Launches referral campaigns and waitlists with templates and no-code workflows
4⃣@ReferralCandy: Automates referrals, coupons, cash rewards, and purchase tracking for Shopify and e-commerce
5⃣@zapier: Connects referral tools to CRMs, Slack, email, and spreadsheets for follow-up automation
Typical flow:
Customer shares link → new signup → conversion verified → reward issued → CRM updated → revenue attributed
Before picking a tool, define exactly what counts as a successful referral, when rewards trigger, and how you detect fraudulent signups.
Solo founders and small teams should start with the simplest setup that ties referrals to actual revenue, then add complexity only when the data justifies it.
📌 Learn more: productwatch.io/blogs/top-15…
you know @drinkolipop because you likely see it everytime you open your fridge. but do you know their story?
👇
Another “quick update” on a full to-do list?
Connect Claude or Codex to ReferralCandy MCP. Ask your agent to look up campaign performance, draft the update, and suggest next steps for you to review.
referralcandy.com/blog/refer…
By now you know that a trusted recommendation can bring a friend to your store, but we think that free shipping can make that first order easier to say yes to.
That's why Shopify merchants can now offer referred friends free shipping on their first purchase!
Put a personal referral link in the emails customers already open!
Our rencent ReferralCandy + @omnisend brings contacts into your program and referral activity into your automations.
See how it works 👇
referralcandy.com/blog/omnis…
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
when people refer your product, they're not posting it to their followers (for the most part). they're sending it to one person.
we tracked share-button activity across 1,000 shopify stores on @ReferralCandy for a full year: 69.2% of every referral share went to chat apps and email. only 30.8% went to public social and chat apps alone pulled 61.6%. email another 7.6%.
the crazy part for me is what it says about how recommendations actually work. customers don't refer like broadcasters shouting into a feed. they send it to one friend who'll actually care.
so if your referral program is built around the big public share button, you're optimizing the smaller half of the behavior. the real action is the quiet one-to one message. full study 👇
referralcandy.com/blog/study…
The strongest referral programs on Shopify share a small set of habits, and none of them involve better tools or a faster launch.
We compared the top 10% of active programs against the rest, and the five things that actually separate them are simple enough to start on tomorrow.
the top 10% of shopify brands running referral programs on @ReferralCandy pull at least 8% of revenue from referrals. the rest pull a fraction of that.
we just looked at every active program and pulled the top 10% apart to see what they do differently. five habits separated them and two things you'd assume mattered did not:
referralcandy.com/blog/the-f…
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
spent some time looking at how DTC brands on @ReferralCandy structure their referral programs and one thing kept jumping out: brands are community first, commission second.
full breakdown: referralcandy.com/blog/refer…
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
this is why the @ReferralCandy team built referralcandy.com/moments
Points are boring. @raulgalerad from @ReferralCandy explains why "surprise & delight" beats traditional loyalty programs every time.
Are you treating customers like data, or building real relationships?
bit.ly/s1p68
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
What if you could actually engineer word of mouth?
@raulgalerad & @referralcandy share how to turn customer love into a trackable channel. Are you building a system?
🎧 shopify1percent.com/referral…
#shopify #ecommerce #podcast
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
"You can't slap a referral program on a store and expect it to automatically grow."
Killer advice in the episode w/ @raulgalerad from @referralcandy on growing #Shopify referrals
🎧 shopify1percent.com/referral…
#podcast
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
the best conversation about ecommerce i've had in a very long time. thank you for having @jasonnmyers!
"Paid ads are starting to feel like rent. Referrals feel more like ownership."
This was a killer episode with @raulgalerad from @ReferralCandy 💯
Queue it up for your weekend listenting 🎧
shopify1percent.com/referral…
#Shopify #ecommerce #podcast #Shopify1Percent
ReferralCandy! Referrals & Affiliates @ DTC Brands retweeted
"Paid ads are starting to feel like rent. Referrals feel more like ownership."
This was a killer episode with @raulgalerad from @ReferralCandy 💯
Queue it up for your weekend listenting 🎧
shopify1percent.com/referral…
#Shopify #ecommerce #podcast #Shopify1Percent










