Referential supplies customer marketing and advocacy services to support, or wholly run, programs.
Los Gatos, California
Joined August 2016
- Tweets1.3K
- Following160
- Followers69
- Likes81
Referential, Inc. retweeted
Join @Gal_Biran, Crowdvocate’s CEO and Co-founder, at @PMMalliance’s Customer Marketing Summit where he’ll share the 7 steps you need to take your CMA program to the next level. Catch his session April 13, 3PM EDT: hubs.la/Q017QnSS0
#customermarketing #customeradvocacy
Referential, Inc. retweeted
Crowdvocate enables #marketers to streamline engagement, generate customer references, gain insights, capture #VoC, and scale advocacy.
Visit G2 to learn more >>
hubs.la/H0ZDF-j0
#CustomerReference #CustomerAdvocacy #CustomerMarketing
Referential, Inc. retweeted
In 2021, #marketers have become the largest adopters of automation within businesses. Crowdovate utilizes both #automation and #AI to enhance customer advocacy programs to the max.
Read the news story by @FinStrathern>>
hubs.la/H0ZFmZF0
#CustomerAdvocacy #automation #ml
Referential, Inc. retweeted
#InfluencerMarketing is changing the jobs & skills required in Marketing and Comms to reach their target audience.
Watch this video to understand 5 key skills to invest in for your team.
@leeodden @evankirstel @TamaraMcCleary
#b2bmarketing #digitalmarketing #contentmarketing
Referential, Inc. retweeted
Q4: What types of visual content have you found most effective at connecting with today’s audiences? #CMWorld
Referential, Inc. retweeted
How can your brand build a real connection?
- Be transparent about your people/values/business
- Find the values, interests & affinities that your brand and customers share
- Learn what matters most to your audience
#SproutSessions
Referential, Inc. retweeted
Managers should be people who love to learn and teach, liberate and innovate, and challenge their teams to create a better business and a better world
s.hbr.org/2E8PkKB
Referential, Inc. retweeted
Gartner posts research how the buyers' vendor short list has changed and evolved #B2B #tech @Barnes_Hank
blogs.gartner.com/hank-barne…
Referential, Inc. retweeted
How to Increase Your Word of Mouth Marketing goo.gl/fb/ZZKyDb
Referential, Inc. retweeted
There are rolles you need to follow when using hashtags on media platforms, this article shows the rolles but also the results of bad hashtag use.
sproutsocial.com/insights/ho…
#Business
#SocialMediaTraining
#Marketing
Referential, Inc. retweeted
4 Tools To Help Make Your Content Writing Skills Better goo.gl/fb/QR6Tbn
Referential, Inc. retweeted
Oh the small touches! In event planning mode and finding inspo in (fun) old times.
1. Gather quotes from your advocates
2. Print, cut and clear-glue to pretty vase
3. Top with gorgeous flowers
#advocatemktg #EventsMarketing #CustomerExperience #smartee
Referential, Inc. retweeted
.@Ceridian used their advocacy program to:
✅ Create over 500 peer-to-peer connections
✅ Alleviate more than 1500 Support tickets
✅ Generate 10,220+ social shares through the program.
Read how @nickventurella & Ceridian’s team did this and more here: bit.ly/2QuTiRJ
Referential, Inc. retweeted
Incredibly honored and humbled for our team to bring home not one but ✌️awards recognizing our team at @marketo for BEST IN CLASS CUSTOMER ADVOCACY PROGRAM & EXCEPTIONAL CUSTOMER ADVOCACY ALIGNMENT!!! Thank you @ROInnovation #dreamteam #advocatenation
Referential, Inc. retweeted
This 392-Year-Old Bonsai Tree Survived the Hiroshima Atomic Blast & Still Flourishes Today bit.ly/2lcDZAv
Referential, Inc. retweeted
Aretha Franklin’s Pitch-Perfect Performance in The Blues Brothers, the Film That Reinvigorated Her Career (1980) openculture.com/?p=1054982
Referential, Inc. retweeted
In an info-rich world, #tech vendors need to rethink the role of 'trust' in their go-to-market activities. [#Sales #Marketing #Trust]
gtnr.it/2K2QmZo via @Barnes_Hank @Gartner_inc
Referential, Inc. retweeted
Here are 5 quick tips for cleaning up your AdvocateHub this spring in @influitive's latest blog! infl.tv/dRp6