🎥 Think with the ideas in your video. Search, review, analyze, synthesize, edit—collaboratively, in the browser.
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Joined July 2018
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our software lovingly examines every peak of every waveform you upload to it, looking for meaning, and finding it everywhere
You may have heard the claim that we are in possession of the footage. We cannot confirm nor deny this statement at this time.
Video is an artifact that attests to the process by which it was created. This is true of many things.
Wonderful to think about all the people all around you that you can't see, watching videos you haven't heard of. One day maybe you will meet them. Maybe you will see a video they are seeing right now.
"There are cathedrals everywhere for those with the eyes" - Stop.
The eye is the cathedral, built cell by cell through one billion years of evolution to give us, mankind, the divine experience of video. Choose Reduct.
Vertebrates and octopi were the first to evolve the "camera eye." We vertebrates have a blind spot where our nerve fibers pass through the retina. This is because of our eyes being outgrowths of our brains as opposed to "invagination" of photosensitive skin, as it was in octopi.
Reduct is observing Pride this year with the new reissue of Sufjan Stevens' "Carrie and Lowell." We invite you to celebrate with us, in both queer joy and sadness. youtu.be/uY4H_kzBgCE
Hoping this month brings reflection, warmth, and clarity. Ramadan Mubarak from your friends at Reduct.
video is movement rendered static. you are matter animated. we dance with video, never quite touching.
Reduct.Video is back at Sundance. Congrats to the wise and brave documentarians whose work is showing this year.
Over time, interfaces begin to take on the quality of the interactions you have with them, and the ideas you see.
For some, the text message compose box embodies joy; for others sorrow.
We cannot hope that Reduct takes on only “joy”—but we hope it feels rich and deeply felt.
Reduct.Video retweeted
I've written about how we negotiate experimenting with AI models @ReductVideo, while retaining a strong sense of grounding in the source material. We think of this as *provenance*—every artifact produced links back to the source material.
cristobal.space/writing/prov…
Video is the feeling of euphoria at a party, the moment when a stranger says they like your outfit, the easy feeling of calm when you jump into a lake, the warmth of a fire but not the smoke, the sound of crickets in the distance and not fearing death.
People say that all video is political, but it isn't quite true - NIST developed a completely apolitical video in 1975. It was 32 minutes of footage of a white lab wall, shot on NIST-brand 35mm film. Sadly, it was lost when a digitization tech discarded the reel as a misprint.