A DISTINCTIVE PRESENCE AT SS27 FASHION WEEKS 7 DOMUNDI artists ranked in the Top 20 by social share of voice out of 1,070 celebrities and brand ambassadors analysed by Onclusive. The report covers fashion weeks in New York, London, Milan and Paris. SOCIAL SHARE OF VOICE No. 3 — Tle Matimun | 6.16% No. 4 — FirstOne Wannakorn | 6.15% No. 6 — Keng Harit | 3.74% No. 7 — Zee Pruk | 3.49% No. 8 — Namping Napatsakorn | 2.94% No. 9 — Thomas Teetut | 2.73% No. 18 — Kong Kongpob | 1.24% BRAND SOCIAL SHARE OF VOICE Among 418 brands analysed, 6 brands represented at events attended by DOMUNDI artists ranked in the Top 20: No. 2 — Calvin Klein | 11.7% No. 3 — Moschino | 9.8% No. 5 — Schiaparelli | 4.7% No. 12 — Diesel | 2.4% No. 14 — Marni | 1.9% No. 20 — Yohji Yamamoto | 1.1% Alongside these results, we celebrate selected highlights from the artists’ recent fashion appearances. An impressive Milan Fashion Week debut saw Tle and FirstOne command attention at Moschino, each bringing confidence, character and a distinctive sense of style. Together, they made their first Milan appearance a standout moment, combining individual flair with a powerful social presence. Beyond their individual Top 5 positions, Onclusive highlighted their combined impact as a key reason behind the house’s high ranking in brand social share of voice. Zee reaffirmed his fashion icon status with a season that showed his style knows no boundaries. His Milan appearances included Diesel and a milestone as the first Thai artist to attend a Jil Sander show. He brought confidence and versatility to every appearance. Paris highlights included Yohji Yamamoto, Sandro, Concept Korea’s BONBOM x ASPARAGUS showcase and a runway turn for SUNGYI LEE. He ranked No. 7 by social share of voice in Onclusive’s report, with his entry listing Diesel, Jil Sander and Yohji Yamamoto. Keng and Namping made a remarkable Paris Fashion Week debut at Schiaparelli, pairing striking looks with effortless elegance. Onclusive highlighted the strong hashtag activity surrounding the pair and the house, with both securing Top 10 positions in its overall SS27 social share of voice ranking. Beyond these results, both attended the prestigious BoF 500 Gala in Paris alongside leading figures in global fashion, while Namping also explored Delvaux’s heritage and craftsmanship in Brussels. Together, these experiences marked a promising new chapter in their fashion journeys. With established fashion credentials, Thomas and Kong continued to make their mark at Marni, each bringing a confident interpretation of the house’s aesthetic. Their individual flair and assured styling drew attention, with Onclusive highlighting the social conversation they generated. Thomas also showcased his versatility at Calvin Klein. Both secured Top 20 positions in the overall SS27 ranking, reaffirming their standing as talents to watch on the international fashion scene. Together, these achievements mark a memorable close to the SS27 fashion week season. All 7 artists brought their own style and presence to the global fashion conversation, and we are truly proud to celebrate this milestone with everyone who supported them. Our sincere thanks to all the teams who helped make these appearances possible, and to every fan for your support throughout the season. Every message, post, and shared moment helped amplify the artists’ presence and made this season even more meaningful. Social SOV data and analysis: Onclusive #TLE_mtm #FirstOne #KengHarit #ZeePruk #nampingster #tthomastc #kongjiro #domunditv

จบลงไปแล้วสำหรับ FirstOne 2nd single “FirstOne - 8/7” Press Tour ✨️ ขอขอบคุณ @HITZThailand @artistsongth @EFM_STATION “HOTWAVE KRUB” @NineEntertain @Esquire_Th @MensFolioTH @WWDThailand และ @ElleMenThailand ที่ให้เกียรติ “เฟิร์สวัน” @firstone_wnk ได้มาร่วมพูดคุยและโปรโมทเพลง “8/7” ในวันนี้นะคะ 🥰 ขอบคุณแฟน ๆ ทุกคนที่ติดตามและส่งกำลังใจมาให้เฟิร์สวันในการเดินสายโปรโมทในวันนี้ด้วยนะคะ 🫶🏻 FIRSTONE 2ND SINGLE PRESS #8per7PressTour