What ruined high school recruiting isn’t the transfer portal or NIL, it’s the snake oil that 247Sports, Rivals, & On3 have managed to fool y’all into believing it’s the gospel for recruiting. The sheer number of people who believe the only way to determine a player’s value is by stars is wild. A 30 For 30 should be done on how those brands built a matrix and managed to plug everyone into it without the masses realizing. Kudos to them for building their brands, but shame on y’all for being fooled by it.