NFTs can replicate this. Pudgy, Azuki, and BAYC are giving NFT IP rights to the holders. Resulting in businesses being born out of the IP owned by the holders/community. Azuki has: - @RedBeanGuild - @Wakuma_Plushies - @Kigu_Inc - @Martzuki - @archzuki To name a few. When Azuki becomes a mainstream IP, such businesses will have a lot of adjacent benefits. On top of that, the community builders hold more sense of ownership. And Azuki brand as a whole will grow too. Most traditional brands doesn't have this edge. Only a matter of time this will play out big. The future: NFTs brands might be more favored than legacy brands. Agree?