Selling the best cotton candy you’ve ever had on TikTok Shop
Austin, TX
Joined October 2012
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There’s a version of the bitter lesson for the “AI could never…” crowd that’s just “the models haven’t hill climbed on your particular task yet”
Claude Next Model :)
its over for image/video gen , if you are not impressed with this wait for two image gen output that will look that it was shot on camera but purely coded
never thought ai will get replaced by ai
Readers added context they thought people might want to know
OP is only using the work of an artist and modifying it with AI.
x.com/troubled_duck/…
Under appreciated risk that the American consumer could overnight shift to a Chinese style maximum savings mindset and stop 90% of consumption in the face of AI risks
Can't imagine the next 6 months of neurotic EA maximalists appearing on the nightly news will strengthen consumer demand
Its not enough to be just AI pilled, you need to be AI pilled and believe in the exponential
Whop believes in both and is skating to where the puck is going instead of just where it is right now
Just missing CLIs for ad accounts
Programmatic Copy
Programmatic Creatives
Programmatic Landing Pages
The hour is late, not much time left until Zuck closes the loop
Trend I'm seeing: landing pages are starting to get produced and tested like creatives on Meta.
Anyone can make 1000 ads now. What's slightly more complex is building tailored LP experiences, and Meta is rewarding those who can do it.
The brands that can launch 25 ads to 25 unique LPs are not only seeing better CR, but lower CPMs as well.
The traditional testing methodology for this is also getting thrown out the window: No more strict 50/50 URL Redirect tests in Intelligems. No more stat sig.
Advertisers are just launching them with Flex ad units and letting them run head-to-head in ads manager. May the best LP win.
I'm curious to see if there will be a post Fable hangover where brands/businesses realize their alpha has actually decreased instead of increased post Fable
Does seeing every single AI forward brand/business building identical company brains not trigger some reflection on what was previously a brand's alpha is now generally available?
I suspect we're not far off (~4-6 months) from workflows being dominated by human experts swiping right or left on decisions/outputs by the AIs running on the company brain
Jevons Paradox will increase the amount of work that can be done but says nothing about the competitive landscape as a result
Do people feel like they have less alpha or more alpha after Fable?
Joe retweeted
I blacked out & built HexClad a Bloomberg creative terminal over the weekend
I couldn’t find a single tool that had all of these features included
so (naturally) I built one 👇
- automated iteration generation
- creative -> landing page personalization (utm-based)
- testing targets & benchmarks
- northbeam data sync
- chart view + control comparisons
- testing HQ (everything + more)
- enhanced date range selector
- winners tab
- competitor spy + iteration tool
Everything is an ad network
cc @Seanfrank
All-In has been talking about the need for more responsible rhetoric around the capabilities of these models so I'm really glad to see Anthropic finally take this to heart by naming the model Capybara
It may cause 20% unemployment but at least it has a cute name
Anthropic has never used the word “dramatically higher” when referring to frontier capabilities over their last model.
This must be a serious upgrade. And Anthropic released Opus 4.6 which is an extraordinary coding model last month & yet again one month later they now have something that is already “dramatically” better in software coding, academic reasoning and cybersecurity!
I’m tearing up🥹
We're currently 2/2 on TikTok Shop AMs being laid off or leaving the company right in the middle of trying to fix some existential problem to staying on the platform
My second favorite experience was having an FBT pickup rejected because the person responsible for coordinating with the dock got laid off that morning
Never a boring month with TikTok Shop
The Uncrustables trade dress case study is the cockroaches in a nuclear war equivalent for CPG
It will never stop being brought up and re-tested, only to fail over and over again by cohorts of brands
MrBeast finally discovering Brad Reese's LinkedIn account and using it as a marketing angle is hilarious
Brad has been extremely critical of Hershey when he thinks they're making bad decisions for the brand or moving in the wrong direction
He's been at this for years and has a whole website dedicated to the effort as well
bradreese.com/
Cannot be overstated how insane this recall and outbreak is for a brand run by well-known faces in the DTC community
First ever documented outbreak of Extensively Drug-Resistant (NDM-1) Salmonella in US history
52 lot codes going back to February 2025...
Salmonella Outbreak: 7 people sick in 7 states, 3 hospitalized. Do not eat any affected Rosabella brand moringa powder capsules. See the notice for full details: cdc.gov/salmonella/outbreaks…
In the awkward in-between phase where every brand vibecodes a custom solution to solve the identical problem every other brand has
SaaS losers will be the incumbents who spend 12–18 months unwinding headcount and internal infrastructure designed for humans
Winners will be the first 1–3 man teams that offer 90% price reductions under a token-plus pricing model
Just don’t think about the second- and third-order effects of this prisoner’s dilemma
UGC creators and affiliates had a good run but its clearly the beginning of the end
They were sacrificed to cold start the AIs who have now reached parity
The platforms are wholly unprepared for the creative DDOS that is incoming
IT FUCKING HAPPENED.
Seedance 2.0 now works with the @openclaw agent inside @chatcutapp.
This UGC video was generated entirely with Seedance 2.0 after I sent an Amazon link.
The agent crawled the page, extracted product info and photos, then fed the right assets into Seedance 2.0 to generate the UGC product video.
My brain is literally melting at this point...