The business momentum engine for modern real estate

Joined March 2022
Back from CMLS 🛬 Business conversations were insanely productive. The closed session with our partners went great. Our welcome event was a huge vibe. Needless to say, it was also somewhat of a rollercoaster. Our heads are still buzzing with questions after some of the week's dramatics. One thing remains true. The game is afoot, our team is shipping nonstop, and we have some absolutely WILD things to show you coming up. More soon.
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We're at CMLS right now sneaking away from actual humans to document what we shipped, so it's going to be quick. Here's what's new in 'We Ship A Lot' volume 005. 1) Faster, more accurate owner search: Owner autocomplete and parcel lookups are now quicker and more precise, especially when APNs overlap across different parts of the country. 2) Better multifamily property matching: Unit-level address matching is now stricter, reducing incorrect matches in condos, apartments, and other multifamily buildings. 3) Cleaner property addresses: Street-address parsing has been improved to reduce duplicated or incorrectly merged address lines in RealReports. More soon.
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Every move tells a story 🚚 Now you can see where homeowners are coming from, where they’re going, and how that movement is changing a market directly in RealReports. Let's break it down: WHAT? We’ve added IRS migration data to RealReports. Explore how many households moved into or out of a county, see the top counties on either side of that flow, and compare the incomes of incoming and outgoing households. Statewide views show where movers are coming from and how movement breaks down by age and income. WHY? “People are moving here” is easy to say. Showing a buyer where they’re arriving from, or helping a seller understand who may be entering their market, makes for a much better conversation. It’s another way to bring local context to your next client meeting, listing presentation, or relocation discussion. HOW? 1) Pull any RealReport 2) Go to the Demographics section 3) Click the Migration tab It's that simple. More soon.
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Throwback to Thrive in SoCal 🌊🏄‍♂️ Two days of beautiful weather, people, and conversations put together by the incredible CRMLS team. More soon.
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Greetings MLS earthlings 📡 We'll be in Ft. Lauderdale next week for the @councilofmls Open House conference. Meeting schedule is stacked, we're hosting a soirée on Monday night, and have a special renegade session planned our partners as well. Can't wait to see you all there. More soon.
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🧠 Upcoming Webinar 🧠 We’re continuing our ‘Deep Dive’ webinars this week (Wednesday, Sept 23 @ 1p ET) with a session exclusively dedicated to our client engagement tool, Pulse. Why should you come? Well... • 90% of buyers report they would use their agent again, but only 18% end up actually doing it. Pulse helps you close that gap. • Pulse sends automated RealReports to keep you top of mind with your past clients, while engagement signals show you when a client may be ready to act. • Your personalized Pulse lead gen page turns homeowner curiosity into new business and long-term relationships. The opportunity is real and it’s waiting for you. RSVP here 👉 us06web.zoom.us/meeting/regi… More soon.
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Sigh... there are so many easier ways to have regular X content. Inflammatory headline soap box. Inspirational quote musings. Thirst traps, even 🤨 But no. We decided we'd do it the hard way. I suppose this is our charge because 'We Ship A Lot' Here's what's new in volume 004. Prospector search is more powerful: New co-op, land/lot, and expanded residential property-type filters make it easier to build more targeted searches. 1) Business Momentum Engine improvements: New fact layers, playbooks, and opportunity types give Aiden more ways to proactively surface relevant ways to grow your business. 2) Land and parcel search refinement: Nationwide APN lookup plus improved support for vacant and address-less parcels makes it easier to find and work with properties that don’t have a traditional street address. 3) Aiden’s approval flows are clearer: Actions that require sign-off now use structured review screens and explicit confirmation before anything happens in the real world. 4) Better property and parcel inspection: Improved parcel displays and building-footprint inspection provide dimensions and additional property context directly from the map. 5) Aiden Voice upgrade: Voice Mode now runs on the latest live voice architecture for faster, more flexible conversations and smoother agentic tool use while you’re talking. 6) Prospector search upgrade: New co-op, land/lot, and expanded residential property-type filters make it easier to build more targeted searches. More soon.
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This will be an elite night to kick off CMLS. Limited capacity. DM so we can make sure you're on the list 📜✍️ @councilofmls
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🐝 The buzz is spreading 🐝 After our initial launch with Hive MLS in the Georgia markets last year, we’re officially expanding our partnership to the entire North and South Carolina region. Beginning today, RealReports is now available to the entire Hive of nearly 20,000 real estate professionals. This is our first partnership since launching our Business Momentum Engine, so we're very excited to deliver the fully-realized platform along with Agentic Aiden. Gratitude to the entire Hive team for being so easy to work with every step of the way. Full scoop here - mlsproptech.com/press-room/r… More soon.
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Smdh... I guess 6-figure releases are the new norm for us now 😮‍💨
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