The home of readable radical research
Joined May 2021
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JCB, the Journal of Customer Behaviour, is an academic journal with an artistic mission. Focussing on the fields of marketing, branding and customer/consumer behaviour, it publishes, poems, short stories, opinion pieces and articles with attitude.
Special issues are supposed to be special, though too often they are merely same-old, same-old. Not this one. This JCB issue explores consumer culture through storytelling, creativity and scholarly mischief. Free to access for the next two weeks at: researchjcb.com/volume-25/
A new special issue of JCB on the theme of World’s Reimagined, guest curated by Astrid Van den Bossche, is out now. You can read it for free for the next two weeks at: researchjcb.com/
Journal of Customer Behaviour retweeted
New issue of JCB is out, featuring an article by yours truly on the myth of 'interdisciplinarity' and the (many) issues we face in academia. #academia #interdisciplinarity
edition.pagesuite-profession…
We have launched what we believe to be our finest issue yet. It's a thing of beauty. Come see for yourself researchjcb.com/content/ It's free to access for the next fortnight. There is much to enjoy.
We strongly recommend reading the paper by @RobotTheory which explores why, despite asserting the contrary, "the system we work in prevents us from doing interesting research that makes a difference."
Mark Tadajewski's inspiring account of his scholarly journey, emphasizing the importance of reading widely, valuing scholarly diversity, and engaging with forgotten, neglected, and excommunicated ideas in marketing thought.
Set sail on the "Raft of the Researcher" with the latest issue of JCB! This captivating collection navigates the turbulent waters of academia, offering a refreshing and eclectic take on marketing, branding, and consumer research that will inspire, entertain, and provoke thought.
If you could give us a follow over on the old Facebook, it would be greatly appreciated. The URL is facebook.com/profile.php?id=…
Is it possible to pity the plight of the White male middle-aged professor? This article makes the case. acrobat.adobe.com/link/revie… #workingclass #diversityandinclusion #academictwitter #intersectionalmatters #identityinacademic #highereddiversity
Attention marketing scholars and enthusiasts! 📢 The latest of JCB is out now, and it's not to be missed. In this provocative edition themed "Less is More", the JCB editorial challenges the bloat and overwrought complexity plaguing much of today's academic marketing research.
One of the most controversial articles in this issue is Declan McGinty's "In the Line of Fire," He daringly speaks the unspeakable, shedding light on the plight of the once-venerated (now oft-vilified) middle-aged White male marketing professor. 😲
You can download said article on the official site or here dropbox.com/scl/fi/ufmynpnq0…
