I am about to cast a very important way the female brain operates. “The Female Recency Theory” A woman’s appreciation of a man’s gestures is inversely proportional to how long ago he made them. If you had to choose between starting a business for a woman and giving her gifts randomly over time, go for the latter. Women don’t know how to hold on to the emotional gratification of things you did a long time ago. They’re often more influenced by recent experiences. For instance, if you set up a business for her with ₦3 million in 2020, but from then until 2026, you suddenly became stingy, she might end up resenting you. You’d probably be better off spreading that ₦3 million across six years, consistently doing thoughtful things for her along the way. She’ll love you more for that. This is how 90% of them think.