
Replace complexity with clarity. Write words that sell. Build a more profitable business. $1B+ in estimated sales influenced. ↓
Spokane, WA
Joined February 2008
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Ray Edwards@RayEdwardsOct 12
United States
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What makes an idea unmistakably yours?
It may start somewhere unexpected.

Ray Edwards@RayEdwardsSep 28
United States
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If you feel stuck, don’t miss the last line.
It changes what “still here” means.
#KeepGoing #Faith #Motivation

Ray Edwards@RayEdwardsSep 27
United States
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Talk about faith at work without trying to win an argument.
The comment I heard after a business event surprised me.
#faithandwork #leadership #business

Ray Edwards@RayEdwardsSep 26
United States
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Entrepreneurs do not wait for perfect conditions.
They train themselves to find the seed of opportunity inside adversity.
#Leadership #Resilience #EntrepreneurMindset

Ray Edwards@RayEdwardsSep 25
United States
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People keep asking if it still works.
So I tested it at my normal wake-up time.
No meds for hours.
#DBS #DeepBrainStimulation #Parkinsons

Ray Edwards@RayEdwardsSep 25
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
The prognosis was blunt.
So he ran away to Glacier National Park in October to sit with the anger.
What happened in that cold rain changed what came next.
#Parkinsons #Caregiving #MentalHealth

Ray Edwards@RayEdwardsSep 24
United States
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The hardest part of working with Parkinson’s wasn’t doing less.
It was letting go of the belief my body will always cooperate.
What’s helped you adapt?
#Parkinsons #ChronicIllness #Work

Ray Edwards@RayEdwardsSep 22
United States
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Parkinson's made one question impossible to dodge.
What do I actually believe?
The answer took me somewhere I did not expect.
What belief have you had to rethink?
#Parkinsons #Faith #Spirituality

Ray Edwards@RayEdwardsSep 17
United States
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The real threat is not AI.
It’s someone bigger getting credit for your idea.
Do this before you scale.
#BrandStrategy #Marketing #AIMarketing

Ray Edwards@RayEdwardsSep 16
United States
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If every dollar runs through your calendar, you are not free.
Your best wisdom is probably still unwritten.
Pick the one thing your industry gets wrong and write it down once.
#businessgrowth #entrepreneurship #scaling

Ray Edwards@RayEdwardsSep 13
United States
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The internet can make conflict feel inevitable.
A quiet moment at a shared table reminded me it is not.
#GoodNews #Mentorship #Hope

Ray Edwards@RayEdwardsSep 12
United States
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Over 50.
Are you using AI to do more work, or to build something you own.
#AI #Over50 #PersonalFinance

Ray Edwards@RayEdwardsSep 12
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
Your experience has value beyond the hours you can sell.
AI may help turn decades of knowledge into assets you own, from frameworks and content to systems and software.
#AI #FutureOfWork

Ray Edwards@RayEdwardsSep 3
United States
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Spent $250k to master a skill AI now fakes in seconds.
The surprising part is why I’m not bitter.
What did you pay to learn that AI can now imitate?
#AI #Copywriting

Ray Edwards@RayEdwardsSep 2
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
I resisted it for 6 months.
Then I watched 90 minutes replace two weeks.
What have you already decided you will not try?
#AI #Marketing

Ray Edwards@RayEdwardsSep 1
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
A podcast can grow a business through the relationships built around it.
The value is not only in publishing episodes. It is in creating conversations and expanding your circle.
RayEdwardsPodcast.com
#podcasting #businessgrowth

Ray Edwards@RayEdwardsAug 31
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
I stopped using AI to write.
I started using it to do the work.
That difference is wild.
#AI #Automation #Claude

Ray Edwards@RayEdwardsAug 23
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
If your copy feels off, it might be pointed at you instead of the reader.
A 90-second highlight test makes it obvious.
One question flips the sentence.
#copywriting #marketing #writing

Ray Edwards@RayEdwardsAug 22
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
Most AI copy sounds generic.
This tool prompts you first, then learns your voice from what you’ve already written.
The single-URL input is the part to watch.
#AIWriting #MarketingCopy #ContentCreation

Ray Edwards@RayEdwardsAug 22
United States
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
Most people give AI 1 prompt and expect it to sound like them.
Then they blame the tool when the result sounds like a beige brochure written by a committee. In mayonaisse.
AI doesn't know your voice because it has access to language.
It learns your voice when you give it your convictions.
If you want AI-assisted content that sounds like you, start before the prompt.
Define your point of view.
- What do you believe that your audience needs to hear?
- What do you refuse to say because it sounds clever but isn't true?
- What do you say often because it matters?
Give AI your best examples. Not 1 random post from 2024. Give it 3 to 5 pieces of writing that sound like you on purpose.
Your strongest emails. Your clearest posts. Your most persuasive sales copy. Show it the rhythm, the vocabulary, the structure, and the standards.
Use specific prompts.
Don't ask, “Write a post about my offer.”
Ask, “Write this in my voice, for business owners who feel buried by content, using a direct opening, short paragraphs, no hype, and a practical next step.”
Then edit like a leader.
Remove the filler.
Cut the soft claims.
Replace generic lines with specific conviction.
If a sentence could appear on anyone else's page, rewrite it until it belongs on yours.
AI should not replace your message.
It should help you express your message faster, cleaner, and more consistently.
The goal isn't to make your writing sound more artificial.
The goal is to make your thinking easier to publish.
Start with your message. Train the tool on your voice. Then edit until every line sounds like something you would stand behind.
What's 1 phrase, belief, or rule you'd give AI so it writes more like you?
#ContentStrategy #PersonalBranding #Copywriting #AIContent
