Promo Vatican

Most people don’t understand how sample clearance works. So, let’s change that. Next week, I’m speaking with the GOAT of sample clearance, a 30-year veteran of the space, Deborah Mannis-Gardner, and I’ll share the highlights here. Reply with your questions.

There’s no single formula, but these are my best practices for 5-year artist growth: 1. Get better at your craft 2. Build a catalog (release songs!) 3. Develop your sound, brand, & overall aesthetic 4. Find your audience 5. Own that audience (first party data)

Some of these podcasts that discuss the music industry would benefit greatly from bringing in a cohost who actually understands the modern music business. A lot of bad information goes unchallenged.

The music industry is basically a series of never-ending follow-up texts, emails, and reminders until work is actually done.

The whole "mysterious" approach to music marketing is out. "But Z, The Weeknd did it!" First, you're not the Weeknd. Second, that was 15 years ago. Times changed. Moving forward, if your whole shtick is mystique and inaccessibility, people will assume you're AI.

New album campaign? You need new publicity photos. Every time.

Next Wednesday, June 18, I’m co-hosting a FREE webinar with my fellow @Audiomack co-founder David Ponte (@dcponte). We’re breaking down: – DSP best practices – Fan engagement – Social strategy …and more. RSVP link in the thread. Did I mention it’s free?