YouTube Strategy @whop | Studying media, neuroscience, philosophy | ↓ My personal notes
California
Joined December 2023
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New but not so new best YouTube strategy:
Just make cool stuff you like, paired with a fundamental understanding of good content.
You’ll beat any channel who’s built their career trying to hack the system, especially longterm.
🚨 EXCLUSIVE: YouTube is finally tackling its massive low-effort content issue!
As of a few days ago, YouTube has updated its new monetization guidelines to aggressively go after certain types of channels with their new “unsatisfying or off-putting content” policy.
What does the policy say?
In their policy, they define unsatisfying or off-putting content as content that relies heavily on manipulative formulas, mimic formats, and stories where the video feels interchangeable, or content designed purely to shock or surprise viewers for the sole purpose of getting views.
This is massive because this isn’t a clear rule where they say “you cannot do XYZ.” This is the type of policy where judgment comes into play.
But what kind of content will lose its footing?
The policy clearly states that it’s trying to reward channels that offer original and satisfying content.
For example, if you’re making a piece of content that uses tools such as AI to create a truly unique piece of content with a creative narrative, you’ll be fine.
However, if you’re just creating the most generic videos (think bodycam, reddit stories, etc) where your sole purpose in making those videos is to get views through their shock factor, you seem to be out of luck. Because the policy clearly states that content that heavily relies on generic templates or emotionally manipulative themes violates the guidelines.
Initially, YouTube seemed to have referred to this policy as inauthentic content, but that term is rather vague and had a lot of people confused about what that even means.
In my eyes, this is probably the first step of many for YouTube to become the platform again that we once used to love so much because of the amount of high-value content.
Today I spoke with @MugarYoutube, one of the people pioneering the Spanish YouTube strategy space!
He lives in Spain, and is currently working with the Spanish channel Tacser (355k), with their recent video reaching 2.6 million views!
We ended up being able to communicate by having AI change the dialogues to our respective languages haha. It's always fascinating to see the growth of emerging fields in different cultures, and how their approaches may differ.
Mugar is always pulling from, and in the search of, new knowledge; not only from YouTube, but also from his marketing university degree, branding experience, psychology, and now a bit of neuroscience which we got to talk about.
His goal is to become the best YouTube strategist in Spain, which I saw he definitely has what it takes.
Thanks for a great time of sharing perspectives and learning from each other Mugar! Let's grinddd 🚀🚀
Yesterday I talked with @dabidoYT; he’s super sharp and super kind.
He thinks about YouTube strategy from first principles, and because of it you can tell he really understands the space.
The way he ties the knowledge from his medical background, along with knowledge from other fields, into retention and storytelling really gives him a great unique angle on strategy.
Not to mention seeing him work on a bunch of different ambitious projects at once, while still being a doctor, was really inspiring.
Just a really enjoyable conversation. Feeling grateful and energized to apply what I learned.
Preciate you Dabi!
Much of who you are today is attributed to all the people who helped you along the way.
I’m very grateful for all those people.
