I hear roughly 3 reasons people keep working at AI labs despite believing in ~10% extinction risk: 1) Techno-determinism: Someone will build ASI no matter what, and I can do it better & more safely than China/OpenAI/etc 2) Consequentialism: ASI might kill us, but it also might produce utopia/immortality/superabundance, so it's a +EV bet 3) Self-interest: I am personally having fun & getting rich working on cool tech with friends. I don't think about the macro stuff. Notably, none of this is "I'm hyping up the risk for marketing reasons." People believe what they say, while being capable of a lot of internal dissonance / compartmentalization / self-justification. (Personally, I think the public is better served by AI researchers talking about & creating consensus for the specific safety solutions — regulatory or otherwise — they want vs. vagueposting about extinction.)