🚨 Measure How AI Answers Use Your Content with the New Topic Insights Report in @msftClarity ... for Free: * Which topics are helping competitors get cited? * Where are you missing opportunities? * What content should you create next? Topic Insights answers these questions by moving from visibility to actionable recommendations. The newest AI visibility feature from Clarity helps to understand how they contribute to AI-generated answers, how they compete, and where opportunities exist. Topic Insights provides actionable opportunities, helping you identify content gaps, strengthen authority, to improve your AI visibility. It works by: * Using representative prompts that you define reflect how users interact with AI systems. * Evaluating AI-generated responses to identify cited domains and pages. * Measuring how much each source contributes to the final answer. * Aggregating results at the topic level to reveal patterns. Start using MS Clarity to get access for free: clarity(.)microsoft(.)com 🙌 See the announcement here: clarity.microsoft.com/blog/t… Thanks to the Microsoft team for the continuous releases of useful AI search optimization features 🙏

🚀 The Latest in SEO & AI Search Updates & Releases from #SEOFOMO - May 24, 2026 👇 * Google didn’t flip the AI Mode switch. It rebuilt the Search doorway. * ​Google Shopping introduces Universal Cart at Google I/O, an AI-powered shopping cart * ​How AI Mode is changing the way people search in the U.S. * ​Google Confirms May 2026 Core Update Is Now Rolling Out * Google Adds Markdown Files To Help Docs, But Not Used For Search * More traffic and engagement insights about the recent ChatGPT changes on May 7th, giving links more prominence * ​Google Expands AI Mode With New Ad Placements For Advertisers * ​The Schema Question, Reframed or Trying To Clarify What It Is For * ​Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? * ​Your Inbox Might Be the Next AI Search Signal * ​The Problem & The Fix on GEO case studies promising results in 1 week * ​Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think And more 🔥 SEO resources, including tools, events, jobs! From SEOs and marketers like @wilreynolds @gfiorelli1 @theshelleywalsh @garrettsussman @Jammer_Volts @thetafferboy @bngsrc and many more. Check it out: seofomo.co/posts/the-latest-…

OpenAI Has Tripled Their Crawl of the Web: An Analysis of 7B+ Log Files 👇 excellent research by @chris_nectiv & @botify going through 7 billion different log files to gather insights into ChatGPT’s crawling behavior via the activities of three OpenAI bots. Some outcomes: * ChatGPT appears to be losing users * OpenAI may be relying on cached resources * OpenAI has tripled their crawl of the web since August 2025 * OAI-SearchBot has increased 3.5x since August 2025 * OpenAI now spends slightly more time searching than training * Google still dwarfs OpenAI in web crawling Read: botify.com/blog/openai-tripl…

🚨 How do you measure AI search optimization success when traffic no longer reflects real impact? I’ll be covering this in my @brightonseo session next month, including: * How to select the right mix of performance and brand influence metrics depending on your business model * How to define topics and representative prompts to measure visibility directionally across AI answers * How to combine first-party data, log file analysis, sentiment, conversions, and revenue signals to estimate impact and guide optimization... even when attribution is incomplete. See you at the Auditorium 2, Brighton Centre on Thu 30 Apr, 2026 at 11:20 AM. 🙌

🚨 Google is responsible for nearly 3/4ths of all desktop web searches; ChatGPT is smaller than you might think - A new study from @randfish showing how: * Google’s 2025 US market share is closer to ~70% than 90% when platforms beyond traditional search engines are included. * Most AI Search and AI Answers happen on Google: Even if you combine every prompt on ChatGPT, Claude, Deepseek, and the rest and assume every prompt is a search-equivalent, Google dwarfs them. * Amazon, Bing, and YouTube still receive more desktop search activity than ChatGPT, despite the latter’s buzz. If you’re worried about AIO/SEO-for-AI/GIEIO, you should be worried about search visibility in those places, too (if their audiences are relevant to your business). Much more! Check it out: sparktoro.com/blog/new-resea…

Told you so! It’s not AIOs, it’s the ads